Sales: (866) 308-0147 Service: (800) 893-5217


Customer reviews

4.8 / 5

Dealer Rating

Our average rating from our customers is

4.8 / 5

Read Reviews

  • Touareg Customer reviews

    My 2005 Touareg was brought in for it's 80k service. Always a pleasure doing business with Jason. Service was outstanding. Will be back.


    2005 Volkswagen Touareg
  • Passat Customer reviews

    Fantastic service!


    2012 Volkswagen Passat
  • GTI Customer reviews

    I've had a number of new cars in my life and a variety of dealer experiences, including with "luxury" brands. Boucher VW stands above them all in terms of its attitude to service, commitment to addres


    2013 Volkswagen GTI
  • Jetta SportWagen Customer reviews

    First regular service for this new diesel wagon - first diesel I've owned. Even though I've now moved out of the metro area I chose to return back to Boucher (which is where I purchased the car) as I


    2014 Volkswagen Jetta SportWagen
  • Golf R Customer reviews

    The factory scheduled maintenance was completed in the time discussed. Everyone involved was friendly and helpful plus I left with a freshly washed car.


  • Jetta Sedan Customer reviews

    Wife and I came in to check out 0 lease deals on new Jetta, were just shopping as our current Mini lease was coming due. We worked with Mike Streff and he was *****************************************


    2014 Volkswagen Jetta Sedan
  • Golf Customer reviews

    Fast, Easy, Friendly experience. Talk to Luis Veguilla, great guy.


    2015 Volkswagen Golf
  • Mazda5 Customer reviews

    I am very happy with the service that I received! Justin listen to my problem and offer to take a look at my car and see if they could help me out. They replaced my head light and even washed my car!


  • Passat Customer reviews

    I brought my car in for an oil change. The service guys are always welcoming and nice. I don't trust anyone else with my vehicle or with getting an oil change.


    2013 Volkswagen Passat
  • Jetta Sedan Customer reviews

    I scheduled an appointment for my 2013 Jetta TDI when the check engine light came on. I was greeted by staff upon my arrival, was kept informed during my wait, and was sent on my way following the war


    2013 Volkswagen Jetta Sedan


Map and Directions

Hours of Operation

Boucher Volkswagen, Your Franklin, Wisconsin Volkswagen Dealer

Boucher VW Marketplace is proud to serve all Milwaukee and Janesville Volkswagen enthusiasts with the best finance, service, parts, accessories and more! Boucher VW Marketplace is your new Wisconsin Volkswagen and used car dealership in Franklin. We are located just nine miles from downtown Milwaukee and four miles from General Mitchell International Airport, near I-94. Due to our close proximity, Boucher VW Marketplace is in a great position to effectively serve nearby Janesville and Milwaukee, Wisconsin Volkswagen customers who may be searching for a vehicle, need financing, service or parts. A lot has changed in the Franklin community since Boucher VW Marketplace first opened our doors in 1977, but what has not changed is our philosophy. We will find the best vehicle for you and make sure it fits your budget, and we will do it in a timely manner. When you're in the market for a new vehicle, keep Boucher VW Marketplace - your source for Wisconsin VW service - in mind!

Boucher VW Marketplace New Cars, Serving all Janesville and Milwaukee Volkswagen Shoppers

We serve all Milwaukee and Janesville Volkswagen shoppers with the best in new and used cars. Boucher VW Marketplace in Franklin, Wisconsin boasts a tremendous array of new models, including the Beetle Convertible, VW Jetta Sedan, VW CC, and more to satisfy the diverse automotive needs of the Milwaukee community. Our Wisconsin Volkswagen dealership's extensive inventory includes the TDI line for the Milwaukee driving enthusiast cruising US Highway 45. Your Wisconsin Volkswagen dealer also has the Tiguan for family and friends heading to the Bradley Center or Miller Park to catch a game. We are a short drive from Janesville – stop by and check us out today!

Your Franklin Used Car Dealer

We serve all Milwaukee and Janesville Volkswagen shoppers with the best new VW cars. Boucher VW Marketplace also carries many used cars, wagons, and SUVs in stock. You are sure to find the perfect used model to suit your driving needs at your VW dealer in Wisconsin. Our centrally located dealership in Franklin, WI allows us to effectively serve Milwaukee County used car shoppers searching for a used Volkswagen in Wisconsin. Before you make that trip from Milwaukee, feel free to begin the Volkswagen purchasing process online. From the Boucher VW Marketplace site, you have the ability to view our entire new and used Volkswagen inventory, calculate car payments, request financing, and even receive a quick car quote. Give our Franklin, Wisconsin Volkswagen dealership a call, and discover why more people shopping for used cars choose Boucher VW Marketplace!

Nearby Milwaukee Volkswagen Parts, Body Shop & Service Center

Boucher VW Marketplace Carefree Maintenance department and body shop will make sure that your Volkswagen is running and looking great throughout its journeys in Milwaukee and all over Wisconsin. From our Volkswagen dealership website, you have the ability to schedule service in Wisconsin online, or order the high-quality parts that you need online. Boucher VW Marketplace also offers a full-service auto body shop to perform more involved repairs and other car maintenance tasks. Please don't hesitate to contact our dealer if you have any questions regarding the Volkswagen cars, parts, body shop, or services that Boucher VW Marketplace offers throughout Milwaukee County and Wisconsin.