Sales: (866) 308-0147 Service: (800) 893-5217


Customer reviews

4.8 / 5

Dealer Rating

Our average rating from our customers is

4.8 / 5

Read Reviews

  • Tiguan Customer reviews

    Still waiting on my receipt and I had to leave my credit card info with the cashier so I'm a bit nervous about that.


    2011 Volkswagen Tiguan
  • Jetta Sedan Customer reviews

    I always receive great service from the friendly staff at Boucher VW of Franklin. The location is always clean and the refreshments well stocked.


    2013 Volkswagen Jetta Sedan
  • Beetle Coupe Customer reviews

    To Whom It May Concern, I was shopping online at Boucher and found they had a lovely ad this was 3 years ago. I called set up a appointment with a salesman Mike DeVies and that was when I purchased my


    2015 Volkswagen Beetle Coupe
  • Passat Customer reviews

    I was very disappointed that I did not receive a discount for being a loyal Boucher customer. I bought 3 cars from you and have brought my past 2 cars to you for any service I've needed. But, when I


    2015 Volkswagen Passat
  • Golf Customer reviews

    I was looking for a local area dealership to take my vw to and saw that Boucher was relatively close. I called ahead for my 50,000 mile service and was told I could just use express service without ap


    2012 Volkswagen Golf
  • Eos Customer reviews

    I came in for the express oil change which is usually done in 1/2 hr to 45 min. I was disappointed it took an hour and 20 min. The oil change was done well and the employees were all nice.


    2007 Volkswagen Eos
  • GTI Customer reviews

    Gti, warranty work, scheduled maintenance


    2013 Volkswagen GTI
  • Passat Customer reviews

    Brought in my 2014 Passat for 10K service before work. Was worried I wouldn't get taken care of to be ontime for work. As soon as I pulled up someone greeted me and I was out of the dealership in les


    2014 Volkswagen Passat
  • Passat Sedan Customer reviews

    The new tires recommended by Jason Z. make driving pleasurable again. It's like driving a new car. Awesome service again by Boucher.


  • Jetta Sedan Customer reviews

    I brought my 2011 Jetta in to have the rear trunk lid latch replaced. I have an extended warranty so I just had to pay the $50 deductible. The work was completed as promised and I was on my way. The s


    2011 Volkswagen Jetta Sedan


Map and Directions

Hours of Operation

Boucher Volkswagen, Your Franklin, Wisconsin Volkswagen Dealer

Boucher VW Marketplace is proud to serve all Milwaukee and Janesville Volkswagen enthusiasts with the best finance, service, parts, accessories and more! Boucher VW Marketplace is your new Wisconsin Volkswagen and used car dealership in Franklin. We are located just nine miles from downtown Milwaukee and four miles from General Mitchell International Airport, near I-94. Due to our close proximity, Boucher VW Marketplace is in a great position to effectively serve nearby Janesville and Milwaukee, Wisconsin Volkswagen customers who may be searching for a vehicle, need financing, service or parts. A lot has changed in the Franklin community since Boucher VW Marketplace first opened our doors in 1977, but what has not changed is our philosophy. We will find the best vehicle for you and make sure it fits your budget, and we will do it in a timely manner. When you're in the market for a new vehicle, keep Boucher VW Marketplace - your source for Wisconsin VW service - in mind!

Boucher VW Marketplace New Cars, Serving all Janesville and Milwaukee Volkswagen Shoppers

We serve all Milwaukee and Janesville Volkswagen shoppers with the best in new and used cars. Boucher VW Marketplace in Franklin, Wisconsin boasts a tremendous array of new models, including the Beetle Convertible, VW Jetta Sedan, VW CC, and more to satisfy the diverse automotive needs of the Milwaukee community. Our Wisconsin Volkswagen dealership's extensive inventory includes the TDI line for the Milwaukee driving enthusiast cruising US Highway 45. Your Wisconsin Volkswagen dealer also has the Tiguan for family and friends heading to the Bradley Center or Miller Park to catch a game. We are a short drive from Janesville – stop by and check us out today!

Your Franklin Used Car Dealer

We serve all Milwaukee and Janesville Volkswagen shoppers with the best new VW cars. Boucher VW Marketplace also carries many used cars, wagons, and SUVs in stock. You are sure to find the perfect used model to suit your driving needs at your VW dealer in Wisconsin. Our centrally located dealership in Franklin, WI allows us to effectively serve Milwaukee County used car shoppers searching for a used Volkswagen in Wisconsin. Before you make that trip from Milwaukee, feel free to begin the Volkswagen purchasing process online. From the Boucher VW Marketplace site, you have the ability to view our entire new and used Volkswagen inventory, calculate car payments, request financing, and even receive a quick car quote. Give our Franklin, Wisconsin Volkswagen dealership a call, and discover why more people shopping for used cars choose Boucher VW Marketplace!

Nearby Milwaukee Volkswagen Parts, Body Shop & Service Center

Boucher VW Marketplace Carefree Maintenance department and body shop will make sure that your Volkswagen is running and looking great throughout its journeys in Milwaukee and all over Wisconsin. From our Volkswagen dealership website, you have the ability to schedule service in Wisconsin online, or order the high-quality parts that you need online. Boucher VW Marketplace also offers a full-service auto body shop to perform more involved repairs and other car maintenance tasks. Please don't hesitate to contact our dealer if you have any questions regarding the Volkswagen cars, parts, body shop, or services that Boucher VW Marketplace offers throughout Milwaukee County and Wisconsin.