Sales: (866) 308-0147 Service: (800) 893-5217


Customer reviews

4.8 / 5

Dealer Rating

Our average rating from our customers is

4.8 / 5

Read Reviews

  • CC Customer reviews

    Boucher vw was straight forward and quick with no upselling. I'm very pleased with the work performed and plan on doing more business. Thanks


    2011 Volkswagen CC
  • Mustang Customer reviews

    The service was exceptional. The staff was friendly and went the extra mile to ensure that I was happy. The carwash was one of the best washes my car has ever received and my hot neighbor complimented


  • Passat Customer reviews

    Helpful and on time.


    2001 Volkswagen Passat
  • GTI Customer reviews

    The Person who help me was very courteous and very knowledgable. waiting room was excellent. will definitely come back.


    2010 Volkswagen GTI
  • Jetta SportWagen Customer reviews

    Jetta tdi wagon Wheel repair


    2013 Volkswagen Jetta SportWagen
  • Passat Customer reviews

    Excellent and friendly service!


    2003 Volkswagen Passat
  • Jetta Sedan Customer reviews

    Booked an appt early in the morning. Felt comfortable and respected the second I walked in. Free shuttle service was great. Friendly driver. Service options were outlined nicely over the phone with th


    2007 Volkswagen Jetta Sedan
  • Tiguan Customer reviews

    Brought in my 2009 Tigaun for a new battery. The service department installed a new one. Very happy with the service, now my VW works correctly, again. :)


    2009 Volkswagen Tiguan
  • Jetta Sedan Customer reviews

    Everyone at Boucher is always friendly, knowledgable and helpful. It's a pleasure to take my car in. My only complaint is that you don't do state emissions testing so I couldn't take care of everythin


    2011 Volkswagen Jetta Sedan
  • Passat Customer reviews

    2013 Passat brought in for factory scheduled 20,000 mile maintenance. Prompt, friendly, courteous service. I was amazed at how quick the work was completed and the car returned to me neat, clean, an


    2013 Volkswagen Passat


Map and Directions

Hours of Operation

Boucher Volkswagen, Your Franklin, Wisconsin Volkswagen Dealer

Boucher VW Marketplace is your new Wisconsin Volkswagen and used car dealership in Franklin. We are located just nine miles from downtown Milwaukee and four miles from General Mitchell International Airport, near I-94. Due to our close proximity, Boucher VW Marketplace is in a great position to effectively serve nearby Janesville and Milwaukee, Wisconsin Volkswagen customers who may be searching for a vehicle, need financing, service or parts. A lot has changed in the Franklin community since Boucher VW Marketplace first opened our doors in 1977, but what has not changed is our philosophy. We will find the best vehicle for you and make sure it fits your budget, and we will do it in a timely manner. When you're in the market for a new vehicle, keep Boucher VW Marketplace - your source for Wisconsin VW service - in mind!

Get New Volkswagen Cars at Boucher VW Marketplace

Boucher VW Marketplace in Franklin, Wisconsin boasts a tremendous array of new models, including the Beetle Convertible, VW Jetta Sedan, VW CC, and more to satisfy the diverse automotive needs of the Milwaukee community. Our Wisconsin Volkswagen dealership's extensive inventory includes the TDI line for the Milwaukee driving enthusiast cruising US Highway 45. Your Wisconsin Volkswagen dealer also has the Tiguan for family and friends heading to the Bradley Center or Miller Park to catch a game. We are a short drive from Janesville – stop by and check us out today!

Used Volkswagen Dealer

Boucher VW Marketplace also carries many used cars, wagons, and SUVs in stock. You are sure to find the perfect used model to suit your driving needs at your VW dealer in Wisconsin. Our centrally located dealership in Franklin, WI allows us to effectively serve Milwaukee County used car shoppers searching for a used Volkswagen in Milwaukee, Wisconsin. Before you make that trip from Milwaukee, feel free to begin the Volkswagen purchasing process online. From the Boucher VW Marketplace site, you have the ability to view our entire new and used Volkswagen inventory, calculate car payments, request financing, and even receive a quick car quote. Give our Franklin, Wisconsin Volkswagen dealership a call, and discover why more people shopping for used cars choose Boucher VW Marketplace!

Nearby Milwaukee Volkswagen Parts, Body Shop & Service Center

Boucher VW Marketplace Carefree Maintenance department and body shop will make sure that your Volkswagen is running and looking great throughout its journeys in Milwaukee and all over Wisconsin. From our Volkswagen dealership website, you have the ability to schedule service in Wisconsin online, or order the high-quality parts that you need online. Boucher VW Marketplace also offers a full-service auto body shop to perform more involved repairs and other car maintenance tasks. Please don't hesitate to contact our dealer if you have any questions regarding the Volkswagen cars, parts, body shop, or services that Boucher VW Marketplace offers throughout Milwaukee County and Wisconsin.