Sales: (866) 308-0147 Service: (800) 893-5217


Customer reviews

4.8 / 5
  • Jetta Sedan A5 Customer reviews

    had the rust on my car fixed. Car looks great, but it took about three weeks when it was estimated to take less then one. being out of a car for that long was a pain. I had to pay for parking everyday


  • Tiguan Customer reviews

    We have had an exceptionally good experience at Boucher VW. We had a wonderful salesman, Joe Kryszewski, and a smooth experience all the way through. Our first return trip for oil service included f


    2014 Volkswagen Tiguan
  • Corvette Customer reviews

    Mike Isler did a great job. I was not happy with what I was alotted for my trade in.


  • Jetta Sedan Customer reviews

    We took our 06 Jetta in for new wiper blades. The local parts houses didnt stock both blades. To my surprize, they were actually 5.00 more expensive than Boucher, if they had them. Boucher even put th


    2006 Volkswagen Jetta Sedan
  • Passat Customer reviews

    I brought my 2012 Passat for its 20,000 mile service checkup. I didn't make an appointment, I just left it at the dealership on Wednesday night and it was ready Thursday morning. Quick and painless.


    2012 Volkswagen Passat
  • Passat Customer reviews

    Staff was very helpful in all departments. Follow up is great too.


    2014 Volkswagen Passat
  • Passat Customer reviews

    Brought in 2013 Passat SE for first factory scheduled service. All was well, until i got the car back - the beige interior (floor) had dirt on after car wash


    2013 Volkswagen Passat
  • GLI Customer reviews

    I purchased a 2013 Jetta GLI. The vehicle was originally located at the Boucher Volkswagen dealership in Racine Wi. Since I live in Racine, I tried to purchase the car at that dealership, but we could


  • Beetle Convertible Customer reviews

    My wife wanted a red Beetle convertible and Justin Zantow found it for us. He worked hard for our business, was always upbeat and professional, and made sure everything was just right. We had to dri


    2014 Volkswagen Beetle Convertible
  • Tiguan Customer reviews

    received a recall on our vehicle. Everyone was very polite and accommodating. The recall Item was taken care of in no time.


    2010 Volkswagen Tiguan


Map and Directions

Hours of Operation

Boucher Volkswagen, Your Franklin, Wisconsin Volkswagen Dealer

Boucher VW Marketplace is your Franklin, WI new and used car dealership located just nine miles from downtown Milwaukee and four miles from General Mitchell International Airport, near I-94. Due to our close proximity, Boucher VW Marketplace is in a great position to effectively serve nearby Milwaukee, Wisconsin Volkswagen customers who may be searching for a vehicle, need financing, service, or parts. A lot has changed in the Franklin community since Boucher VW Marketplace first opened our doors in 1977, but what has not changed is our philosophy. We will find the best vehicle for you and make sure it fits your budget, and we will do it in a timely manner. When you're in the market for a new vehicle, keep Boucher VW Marketplace - your source for Wisconsin Volkswagen sales and VW service - in mind!

Get New Volkswagen Cars at Boucher VW Marketplace

Boucher VW Marketplace in Franklin, Wisconsin boasts a tremendous array of new models, including the Beetle Convertible, VW Jetta Sedan, VW CC, and more to satisfy the diverse automotive needs of the Milwaukee community. Our Wisconsin Volkswagen dealership's extensive inventory includes the TDI line for the Milwaukee driving enthusiast cruising US Highway 45; and the Volkswagen Tiguan for family and friends heading to the Bradley Center or Miller Park to catch a game.

Used Volkswagen Dealer

Boucher VW Marketplace also carries many used cars, wagons, and SUVs in stock, so you are sure to find the perfect used model to suit your driving needs when you are searching for a quality resource for used cars. Our centrally located dealership in Franklin, WI allows us to effectively serve Milwaukee County used car shoppers searching for a used Volkswagen in Milwaukee, Wisconsin. Before you make that trip from Milwaukee, feel free to begin the Volkswagen purchasing process online. From the Boucher VW Marketplace site, you have the ability to view our entire new and used Volkswagen inventory, calculate car payments, request financing, and even receive a quick car quote. Give our Franklin, Wisconsin Volkswagen dealership a call, and discover why more people shopping for used cars choose Boucher VW Marketplace!

Nearby Milwaukee Volkswagen Parts, Body Shop & Service Center

Boucher VW Marketplace Carefree Maintenance department and body shop will make sure that your Volkswagen is running and looking great throughout its journeys in Milwaukee and all over Wisconsin. From our Volkswagen dealership website, you have the ability to schedule service in Wisconsin online, or order the high-quality parts that you need online. Boucher VW Marketplace also offers a full-service auto body shop to perform more involved repairs and other car maintenance tasks. Please don't hesitate to contact our dealer if you have any questions regarding the Volkswagen cars, parts, body shop, or services that Boucher VW Marketplace offers throughout Milwaukee County and Wisconsin.