Sales: (866) 308-0147 Service: (800) 893-5217


Customer reviews

4.8 / 5
  • ${review.model} Customer reviews

    I got there, knowing what car I wanted, but I was a first time buyer, needing financing, and having no clue as to what to do. Within a day, I was financed at 4.9%, signed the papers, and drove off the


  • Golf Customer reviews

    I am enjoying my Golf. It was a good decision to stop and ask for information. Joe was so nice and able to answer all my questions that I ended buying a car! I am happy! Thank you.


    2014 Volkswagen Golf
  • Jetta Sedan Customer reviews

    My car needed a new battery and I needed to be at an important meeting the next mourning. The staff there stayed past "quitting time" and go me up-and- running. Thanks for your help, Daniel Lauder


    2010 Volkswagen Jetta Sedan
  • Jetta Sedan Customer reviews

    I brought my 2011 Jetta in for an oil change and tire rotation. I appreciate the express service that is available. The service staff is always very helpful.


    2011 Volkswagen Jetta Sedan
  • Jetta Sedan Customer reviews

    I leased a 2014 VW Jetta for my daughter. The Jetta is her "dream car" so she couldn't be happier! We got a great deal and worked with a great salesmen! Everyone was friendly and helpful and I woul


    2014 Volkswagen Jetta Sedan
  • Jetta Customer reviews

    I purchased a used 2001 Jetta TDi from George Cooper, a very helpful gentleman. The vehicle was in superior condition at delivery and service during and after the sale was excellent.


  • Jetta SportWagen Customer reviews

    easy set up appt. friendly service, did what was needed. thanks


    2010 Volkswagen Jetta SportWagen
  • GTI Customer reviews

    20,000 factory service performed exceptionally. Even though I am a full year away from my 30,000 mile inspection the technician took the time to explain what it would entail.


    2012 Volkswagen GTI
  • Sorento Customer reviews

    2008 KIA Sorrento. Needed a newer, more reliable vehicle. Got a decent monthly payment for it and they worked to help me get the loan without a cosigner. So far the car is great!


  • Tiguan Customer reviews

    2013 tiguan


    2013 Volkswagen Tiguan


Map and Directions

Hours of Operation

Boucher Volkswagen, Your Franklin, Wisconsin Volkswagen Dealer

Boucher VW Marketplace is your Franklin, WI new and used car dealership located just nine miles from downtown Milwaukee and four miles from General Mitchell International Airport, near I-94. Due to our close proximity, Boucher VW Marketplace is in a great position to effectively serve nearby Milwaukee, Wisconsin Volkswagen customers who may be searching for a vehicle, need financing, service, or parts. A lot has changed in the Franklin community since Boucher VW Marketplace first opened our doors in 1977, but what has not changed is our philosophy. We will find the best vehicle for you and make sure it fits your budget, and we will do it in a timely manner. When you're in the market for a new vehicle, keep Boucher VW Marketplace - your source for Wisconsin Volkswagen sales and VW service - in mind!

Get New Volkswagen Cars at Boucher VW Marketplace

Boucher VW Marketplace in Franklin, Wisconsin boasts a tremendous array of new models, including the Beetle Convertible, VW Jetta Sedan, VW CC, and more to satisfy the diverse automotive needs of the Milwaukee community. Our Wisconsin Volkswagen dealership's extensive inventory includes the TDI line for the Milwaukee driving enthusiast cruising US Highway 45; and the Volkswagen Tiguan for family and friends heading to the Bradley Center or Miller Park to catch a game.

Used Volkswagen Dealer

Boucher VW Marketplace also carries many used cars, wagons, and SUVs in stock, so you are sure to find the perfect used model to suit your driving needs when you are searching for a quality resource for used cars. Our centrally located dealership in Franklin, WI allows us to effectively serve Milwaukee County used car shoppers searching for a used Volkswagen in Milwaukee, Wisconsin. Before you make that trip from Milwaukee, feel free to begin the Volkswagen purchasing process online. From the Boucher VW Marketplace site, you have the ability to view our entire new and used Volkswagen inventory, calculate car payments, request financing, and even receive a quick car quote. Give our Franklin, Wisconsin Volkswagen dealership a call, and discover why more people shopping for used cars choose Boucher VW Marketplace!

Nearby Milwaukee Volkswagen Parts, Body Shop & Service Center

Boucher VW Marketplace Carefree Maintenance department and body shop will make sure that your Volkswagen is running and looking great throughout its journeys in Milwaukee and all over Wisconsin. From our Volkswagen dealership website, you have the ability to schedule service in Wisconsin online, or order the high-quality parts that you need online. Boucher VW Marketplace also offers a full-service auto body shop to perform more involved repairs and other car maintenance tasks. Please don't hesitate to contact our dealer if you have any questions regarding the Volkswagen cars, parts, body shop, or services that Boucher VW Marketplace offers throughout Milwaukee County and Wisconsin.