Sales: (866) 308-0147 Service: (800) 893-5217


Customer reviews

4.8 / 5

Dealer Rating

Our average rating from our customers is

4.8 / 5

Read Reviews

  • Jetta Sedan A5 Customer reviews

    No long story.......just great service with clear details on what they did and what service I should consider for the future. I appreciate that.


  • Passat Customer reviews

    I was looking to buy my first car and when I walked into Boucher, I know I was in the right place. I was seated with a salesman (Jordan Stuart) immediately and they helped me find the perfect car: the


    2014 Volkswagen Passat
  • Jetta Sedan Customer reviews

    Justin Zantow and Patrick Easterlin handled a difficult situation for my family with professionalism and our customer satisfaction was made paramount concern. As a result, a problematic used car purch


    2014 Volkswagen Jetta Sedan
  • GTI Customer reviews

    Needed 20K mile service. Came in without an appointment and was on my way in about 30 minutes. Perfect!


    2013 Volkswagen GTI
  • Passat Customer reviews

    Came in to take a 14 Jetta out for a test drive only to come back a couple of days later to pick up a 2013 Passat, which I LOVE!!!!


    2012 Volkswagen Passat
  • Beetle Coupe Customer reviews

    First complimentary oil change after owning the Beetle a year! Second Beetle I've purchased from Boucher.


    2013 Volkswagen Beetle Coupe
  • Jetta Sedan Customer reviews

    Excellent service all around!! The Service Consultant explained everything very well including a reminder for an oil change!! Very quick service ...It did not take long at all to diagnose the problem!


    2010 Volkswagen Jetta Sedan
  • Tiguan Customer reviews

    My service was related to a recall. The work was done and I was called to let me know that the car was ready. When I arrived, I noticed that they had also done an inspection on the car, which I did no


    2010 Volkswagen Tiguan
  • Passat Customer reviews

    We had purchased a 2014 VW Passat from your dealership. I had very great experiences with our salesman Sean Christofferson, the Used Car Manager George Cooper and the Finance Specialist Andrea Lesnic


    2014 Volkswagen Passat
  • Golf Customer reviews

    I recently purchased my new VW Golf from Justin Zantow. Justin and all the staff in Franklin are professional, kind, and extremely knowledgeable. I would recommend them to anyone interested in joini


    2015 Volkswagen Golf


  • 2014  Tiguan 2WD 4dr Auto S
    Lease or Own Special Offer*
    2014 Tiguan 2WD 4dr Auto S
  • 2014  Touareg 4dr 3.6L Sport w/Nav
    Lease or Own Special Offer*
    2014 Touareg 4dr 3.6L Sport w/Nav
  • 2014  Passat 4dr Sdn 1.8T Auto S..
    Special Offer*
    2014 Passat 4dr Sdn 1.8T Auto S..
  • 2014  Beetle Coupe 2dr Man 1.8T
    Special Offer*
    2014 Beetle Coupe 2dr Man 1.8T
  • 2014  Jetta Sedan 4dr Manual S..
    $69 Per Month*
    2014 Jetta Sedan 4dr Manual S..
  • 2014  CC 4dr Sdn Man Sport
    Lease or Offer Special*
    2014 CC 4dr Sdn Man Sport
  • 2014  Jetta Sedan 4dr Manual TDI..
    Lease or Own Special*
    2014 Jetta Sedan 4dr Manual TDI..

Map and Directions

Hours of Operation

Boucher Volkswagen, Your Franklin, Wisconsin Volkswagen Dealer

Boucher VW Marketplace is proud to serve all Milwaukee and Janesville Volkswagen enthusiasts with the best finance, service, parts, accessories and more! Boucher VW Marketplace is your new Wisconsin Volkswagen and used car dealership in Franklin. We are located just nine miles from downtown Milwaukee and four miles from General Mitchell International Airport, near I-94. Due to our close proximity, Boucher VW Marketplace is in a great position to effectively serve nearby Janesville and Milwaukee, Wisconsin Volkswagen customers who may be searching for a vehicle, need financing, service or parts. A lot has changed in the Franklin community since Boucher VW Marketplace first opened our doors in 1977, but what has not changed is our philosophy. We will find the best vehicle for you and make sure it fits your budget, and we will do it in a timely manner. When you're in the market for a new vehicle, keep Boucher VW Marketplace - your source for Wisconsin VW service - in mind!

Get New Volkswagen Cars at Boucher VW Marketplace - Serving all Milwaukee and Janesville VW Shoppers

We serve all Milwaukee and Janesville Volkswagen shoppers with the best in new and used cars. Boucher VW Marketplace in Franklin, Wisconsin boasts a tremendous array of new models, including the Beetle Convertible, VW Jetta Sedan, VW CC, and more to satisfy the diverse automotive needs of the Milwaukee community. Our Wisconsin Volkswagen dealership's extensive inventory includes the TDI line for the Milwaukee driving enthusiast cruising US Highway 45. Your Wisconsin Volkswagen dealer also has the Tiguan for family and friends heading to the Bradley Center or Miller Park to catch a game. We are a short drive from Janesville – stop by and check us out today!

Used Volkswagen Dealer

We serve all Milwaukee and Janesville Volkswagen shoppers with the best new VW cars. Boucher VW Marketplace also carries many used cars, wagons, and SUVs in stock. You are sure to find the perfect used model to suit your driving needs at your VW dealer in Wisconsin. Our centrally located dealership in Franklin, WI allows us to effectively serve Milwaukee County used car shoppers searching for a used Volkswagen in Milwaukee, Wisconsin. Before you make that trip from Milwaukee, feel free to begin the Volkswagen purchasing process online. From the Boucher VW Marketplace site, you have the ability to view our entire new and used Volkswagen inventory, calculate car payments, request financing, and even receive a quick car quote. Give our Franklin, Wisconsin Volkswagen dealership a call, and discover why more people shopping for used cars choose Boucher VW Marketplace!

Nearby Milwaukee Volkswagen Parts, Body Shop & Service Center

Boucher VW Marketplace Carefree Maintenance department and body shop will make sure that your Volkswagen is running and looking great throughout its journeys in Milwaukee and all over Wisconsin. From our Volkswagen dealership website, you have the ability to schedule service in Wisconsin online, or order the high-quality parts that you need online. Boucher VW Marketplace also offers a full-service auto body shop to perform more involved repairs and other car maintenance tasks. Please don't hesitate to contact our dealer if you have any questions regarding the Volkswagen cars, parts, body shop, or services that Boucher VW Marketplace offers throughout Milwaukee County and Wisconsin.