Sales: (866) 308-0147 Service: (800) 893-5217


Customer reviews

4.8 / 5

Dealer Rating

Our average rating from our customers is

4.8 / 5

Read Reviews

  • Jetta Sedan Customer reviews

    I took my 2011 Jetta in for a 30,000mi service. Jason did a great job. He was very polite, thorough, and helpful. My Jetta was taken care of in a timely manner. Thank you!


    2011 Volkswagen Jetta Sedan
  • Golf Customer reviews

    I brought in my 2002 VW Golf for an oil change. The service department employees are always very friendly and helpful so I always go to Boucher in Franklin for my service or car buying needs. They a


    2002 Volkswagen Golf
  • Beetle Convertible Customer reviews

    Needed an extra key for my wife's 2013 beetle, the people was very friendly and helpful. Excellent price and service!¿¿¿¿¿


    2013 Volkswagen Beetle Convertible
  • Passat Customer reviews

    2014 Passat TDI SEL Setting up service was a piece of cake. I was in and out with a rental from the dealership. Brought my car in for its 5th new tire since I purchased it in April. Was contacted wh


    2014 Volkswagen Passat
  • Golf Customer reviews

    Spencer was the most knowledgeable sales person I have ever worked with. Not only does he take the time to share his intimate knowledge of every detail of the vehicle but genuinely tries to find the v


    2011 Volkswagen Golf
  • Jetta Sedan Customer reviews

    The staff was very nice and helpful. I would definitely go back.


    2009 Volkswagen Jetta Sedan
  • Jetta Sedan Customer reviews

    I purchased a jetta from the dealership. I experienced excellent service from the entire staff throughout the whole process. It was a good experience when making my first car purchase and the staff wa


    2014 Volkswagen Jetta Sedan
  • Passat Sedan Customer reviews

    I brough my 2004 Passat in for a new serpentine belt. The work was done promptly. My car was washed. All was well; as usual. I purchased my car from Bougher in November of 2003; and I am still pleased


  • Touareg Customer reviews

    Wanted a Toureg. Saw one on the lot on a Sunday. Went online and submitted my info to get more information. Nick Imig responded and we set up an appointment to take a test drive. He was great to wor


    2014 Volkswagen Touareg
  • GLI Customer reviews

    I have recently responded to a survey--service continues to be fine.



Map and Directions

Hours of Operation

Boucher Volkswagen, Your Franklin, Wisconsin Volkswagen Dealer

Boucher VW Marketplace is proud to serve all Milwaukee and Janesville Volkswagen enthusiasts with the best finance, service, parts, accessories and more! Boucher VW Marketplace is your new Wisconsin Volkswagen and used car dealership in Franklin. We are located just nine miles from downtown Milwaukee and four miles from General Mitchell International Airport, near I-94. Due to our close proximity, Boucher VW Marketplace is in a great position to effectively serve nearby Janesville and Milwaukee, Wisconsin Volkswagen customers who may be searching for a vehicle, need financing, service or parts. A lot has changed in the Franklin community since Boucher VW Marketplace first opened our doors in 1977, but what has not changed is our philosophy. We will find the best vehicle for you and make sure it fits your budget, and we will do it in a timely manner. When you're in the market for a new vehicle, keep Boucher VW Marketplace - your source for Wisconsin VW service - in mind!

Boucher VW Marketplace New Cars, Serving all Janesville and Milwaukee Volkswagen Shoppers

We serve all Milwaukee and Janesville Volkswagen shoppers with the best in new and used cars. Boucher VW Marketplace in Franklin, Wisconsin boasts a tremendous array of new models, including the Beetle Convertible, VW Jetta Sedan, VW CC, and more to satisfy the diverse automotive needs of the Milwaukee community. Our Wisconsin Volkswagen dealership's extensive inventory includes the TDI line for the Milwaukee driving enthusiast cruising US Highway 45. Your Wisconsin Volkswagen dealer also has the Tiguan for family and friends heading to the Bradley Center or Miller Park to catch a game. We are a short drive from Janesville – stop by and check us out today!

Your Franklin Used Car Dealer

We serve all Milwaukee and Janesville Volkswagen shoppers with the best new VW cars. Boucher VW Marketplace also carries many used cars, wagons, and SUVs in stock. You are sure to find the perfect used model to suit your driving needs at your VW dealer in Wisconsin. Our centrally located dealership in Franklin, WI allows us to effectively serve Milwaukee County used car shoppers searching for a used Volkswagen in Wisconsin. Before you make that trip from Milwaukee, feel free to begin the Volkswagen purchasing process online. From the Boucher VW Marketplace site, you have the ability to view our entire new and used Volkswagen inventory, calculate car payments, request financing, and even receive a quick car quote. Give our Franklin, Wisconsin Volkswagen dealership a call, and discover why more people shopping for used cars choose Boucher VW Marketplace!

Nearby Milwaukee Volkswagen Parts, Body Shop & Service Center

Boucher VW Marketplace Carefree Maintenance department and body shop will make sure that your Volkswagen is running and looking great throughout its journeys in Milwaukee and all over Wisconsin. From our Volkswagen dealership website, you have the ability to schedule service in Wisconsin online, or order the high-quality parts that you need online. Boucher VW Marketplace also offers a full-service auto body shop to perform more involved repairs and other car maintenance tasks. Please don't hesitate to contact our dealer if you have any questions regarding the Volkswagen cars, parts, body shop, or services that Boucher VW Marketplace offers throughout Milwaukee County and Wisconsin.