Hello there and welcome to the all New Boucher Marketplace store in Franklin, Wisconsin. Please feel free to contact me for any questions you have. I would like to make your first impression of our store a lasting one, I will give you all the important information that you need to make your best buying decision. At Boucher we aren't trying to sell you a car online, we would just like to offer you as much information as possible with least effort. Feel free to call us with any suggestions you may have on this site.

A native of Milwaukee, Wisconsin, Gordon F. Boucher began his automotive career in 1956 as a salesperson for a local dealership in Milwaukee, Wisconsin. In 1977 Boucher opened his first Lincoln-Mercury dealership in West Allis, and today Boucher owns 16 dealerships in Southeastern Wisconsin. The dealerships are run by Gordie Boucher's son, Frank Boucher and his daughter Julie Boucher Sellars. His other son, Gordie Boucher Jr., is the Service Director at the Lincoln Mercury Dealership in West Allis.

The Boucher Group is ranked in the Nation's top 100 Mega dealers and Arthur Anderson & Company rank Boucher 26th in Wisconsin's Largest Privately Owned Companies. The Boucher Group, in addition to its 16 dealerships, has a full service Management Company, an in-house Advertising Agency, a Fleet Group and a Leasing Company and employs over 800 people.

Boucher has always had a strong presence in the Wisconsin community. Since 1985, Boucher has sponsored and underwritten the costs of the Muscular Dystrophy Association Summer Camp. In addition to MDA, Boucher takes pride in sponsoring the Make-a-Wish Foundation, The MACC Fund, The Child Abuse Prevention (CAP) Fund, The United Way, The Milwaukee Repertory Theater, The Milwaukee Symphony and more.

Gordie Boucher is involved in many organizations, including ADAMM, (the Automobile Dealers Association of Mega Milwaukee) and helped formulate the Foundation for Wisconsin Auto and Truck Dealers. In addition, in 1996 Boucher was recognized as Time Magazine's Dealer of the Year.