Welcome to Boucher Volkswagen of Franklin.
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Value Your Trade-In
Trade in your old vehicle and upgrade to a brand new one with ease!


Quality Service
at Unbeatable Prices.
Welcome to our Volkswagen Service Center, where our certified technicians provide top-notch auto services tailored for your Volkswagen. Schedule your appointment today for unmatched performance and reliability.

Apply for Financing Today
Let's Get You
in the Driver's Seat.
If you’re not sure where to start, our experienced finance experts are here to guide you through the process, ensuring a smooth and enjoyable car buying experience.
Here to explore financing?
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Volkswagen Dealer in Franklin WI
Our inventory of vehicles contains new and pre-owned Volkswagen models. You can explore them all in person at our showroom or website. We make it easy to check out popular models like:
Each VW in our inventory is available to explore on our website. The built-in search filters make it a simple process to narrow your options by the vehicle style or color you’re interested in.
Photos, specs, and other key details are available for each Volkswagen. You can contact our Volkswagen dealership in Franklin, WI to ask questions or schedule a test drive with any model you’re interested in.
Certified Pre-Owned Volkswagen Inventory - Franklin WI
A selection of our inventory contains certified pre-owned Volkswagen models. These vehicles have earned the title by passing a rigorous 100+ point inspection and have a vehicle history report. The inspection covers a variety of components, including brakes, steering, and engine performance.
When purchasing a CPO VW, you’ll receive a few benefits:
- Two years of 24-Hour Roadside Assistance
- Model-Specific Limited Warranty Coverage
- SiriusXM® Platinum Plan Trial Subscription
Roadside Assistance and the Limited Warranty Coverage provide peace of mind while you’re on the road and can help you when the unexpected occurs.
The trial of SiriusXM® gives you access to over 150 channels of music, radio shows, and sports that you can enjoy on the go.
Volkswagen Finance Center - Franklin WI
Our Volkswagen finance center can help you take home the Volkswagen you love. We work with drivers from many financial backgrounds who are interested in buying and leasing. We’ll create a payment plan that works for you and walks you through the process.
Our Volkswagen dealership in Franklin, WI frequently run specials for various vehicles in our inventory. You can check these out in person, with the help of our finance team, or on our website. We rotate these occasionally, so ask if you don’t see one that works for you right now.
If you want to get started before you visit for a test drive, check out our online tools:
The Payment Calculator lets you estimate the monthly payments you may have for the VW that you purchase or lease.
The Value Your Trade tool approximates the worth of your current vehicle if you decide to trade it in when you purchase or lease your VW.
Our online Finance Application gives you an opportunity to apply from home. We’ll let you know if you’re pre-approved.
Genuine Parts & Volkswagen Service - Franklin WI
Our Volkswagen service center is here to help you take care of your ride once it’s been on the road. We have highly trained VW technicians on staff who know the right way to service your vehicle, including:
- Oil Changes
- Brake Service
- Transmission Repairs
When servicing your vehicle, we’ll use genuine Volkswagen parts and accessories. These parts are made for your VW and maintain their originality. If you want to customize your VW, purchase the parts and accessories you need from us. We’re happy to install them so you have the model that is right for you.
Do you need some routine maintenance but need to get on the road quickly? Consider an appointment at our VW Service Xpress Lane. In this lane, we aim to get you back on the road as soon as possible. Common services we perform include tire rotations, air filter replacements, and exterior bulb replacements. Each visit includes a no-charge multi-point inspection, too.
Contact Our Car Dealership Today








Uncover the Perfect Volkswagen for you.
At Boucher Volkswagen of Franklin, your trusted new and used car dealer, explore a wide range of new Volkswagen vehicles, including the Passat, Golf, Jetta, Tiguan, and more. Whether you're interested in a new or pre-owned vehicle, our dealership has you covered. Plus, Boucher Volkswagen of Franklin can handle any Volkswagen service or maintenance needs you may have.
Check out a variety of new Volkswagen cars at Boucher Volkswagen of Franklin, your go-to dealership for both new and used vehicles.
Exceptional Care for Your Volkswagen.
Boucher Volkswagen of Franklin is here for you at every mile, providing comprehensive service and car maintenance. Our repair shop handles everything from routine tasks like oil changes and filter replacements to major repairs involving your engine, transmission, suspension, and electrical system.
Efficiency is our priority in the auto repair shop. Understanding the importance of your vehicle, we aim to get you back on the road and enjoying your drive as quickly as possible.


Financing Made Easy.
In addition to being your reliable Volkswagen dealer, we provide outstanding financing options to help you secure a new or pre-owned model that suits your needs while accommodating your budget. Whether you prefer leasing or financing, we feature enticing specials and offers on your next ride. Trust our expert service and parts to keep your vehicle in top condition on Wisconsin roads for years to come. Take advantage of our coupons and specials, ensuring you never miss essential maintenance or repairs.
Family-Owned Excellence Since 1977.
Boucher Volkswagen of Franklin is here for you at every mile, providing comprehensive service and car maintenance. Our repair shop handles everything from routine tasks like oil changes and filter replacements to major repairs involving your engine, transmission, suspension, and electrical system.
Efficiency is our priority in the auto repair shop. Understanding the importance of your vehicle, we aim to get you back on the road and enjoying your drive as quickly as possible.

Visit Us In
Franklin, WI
6420 S 108th St
Franklin, WI 53132
Customer Reviews
As usual, very competent and pleasant service.
Great service. Very helpful. I am very happy with my car!
Courteous and helpful, great communication during the process
Nice cars, great dealership!
My experience was spot on
Matt and Boucher were fantastic to work with as I bought my new car. Matt was attentive and honest and we really appreciated his patience. I have confidence that customer service will continue as I visit Boucher for my service needs.
Matt and Boucher were fantastic to work with as I bought my new car. Matt was attentive and honest and we really appreciated his patience. I have confidence that customer service will continue as I visit Boucher for my service needs.
Matt and Boucher were fantastic to work with and I ought my new car. Matt was attentive and honest and we really appreciated his patience. I have confidence that customer service will continue as I visit Boucher for my service needs.
Our 2nd VW purchase from John Huey at Boucher VW. Outstanding customer service each time and good deal on new lease!
I worked with Kal while purchasing my 2024 VW Tiguan, and he made the entire process incredibly stress-free. He wasn’t pushy at all, which made the experience even better. I highly recommend buying your next car here—this is the third time my family has purchased a vehicle from this dealership.
I always leave this dealership happy. The service is excellent. Fast and reliable. They make everything painless.
Great experience from start to finish. The staff was friendly, knowledgeable, and made the process quick and easy. Highly recommend Boucher Volkswagen of Franklin!
Carson is the most genuine salespeople I have ever had the privilege of meeting and working with. I could not have asked for a better experience at this dealership and Carson was the biggest part of it being such a great experience. After being in a car accident where my beloved car got totaled, I was not super thrilled to be car shopping in the first place and especially wasn’t looking forward to the typical pushy salesperson and feeling pressured into a big purchase. Carson is the exact opposite of that. He is dedicated to finding a car that serves you. He does diligent research, not to use his knowledge to convince you of a purchase, but instead he researches to be able to better serve you and ensure that he finds what you are looking for. He test drove the car I was interested in prior to me arriving so he could familiarize himself with the vehicle, inside and out to make sure he was able to answer any questions I may have. He is friendly, knowledgeable and genuine. He didn’t pressure me to make a decision that day and made sure to help me explore other options I was interested in to make sure I made an informed decision that I felt good about. His genuine nature and dedication completely changed my outlook what car shopping can be and I absolutely LOVE my new car. I will recommend this dealership, and Carson in particular, to anyone who is in the market for a car. Phil also made the financial process easy and made sure I felt comfortable and informed on every decision I was making. Overall, the genuine staff at this dealership makes it stand far above every other dealership I have been to.
Carson is the most genuine salespeople I have ever had the privilege of meeting and working with. I could not have asked for a better experience at this dealership and Carson was the biggest part of it being such a great experience. After being in a car accident where my beloved car got totaled, I was not super thrilled to be car shopping in the first place and especially wasn’t looking forward to the typical pushy salesperson and feeling pressured into a big purchase. Carson is the exact opposite of that. He is dedicated to finding a car that serves you. He does diligent research, not to use his knowledge to convince you of a purchase, but instead he researches to be able to better serve you and ensure that he finds what you are looking for. He test drove the car I was interested in prior to me arriving so he could familiarize himself with the vehicle, inside and out to make sure he was able to answer any questions I may have. He is friendly, knowledgeable and genuine. He didn’t pressure me to make a decision that day and made sure to help me explore other options I was interested in to make sure I made an informed decision that I felt good about. His genuine nature and dedication completely changed my outlook what car shopping can be and I absolutely LOVE my new car. I will recommend this dealership , and Carson in particular, to anyone who is in the market for a car.
We just bought our second Jetta GLi at Boucher VW: Pleasant environment, nice selection, good purchase price, seamless process, and once we purchased, Matt our salesperson was a wealth of information.
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Franklin, WI 53132
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