Welcome to Boucher Volkswagen of Franklin.
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Value Your Trade-In
Trade in your old vehicle and upgrade to a brand new one with ease!


Quality Service
at Unbeatable Prices.
Welcome to our Volkswagen Service Center, where our certified technicians provide top-notch auto services tailored for your Volkswagen. Schedule your appointment today for unmatched performance and reliability.

Apply for Financing Today
Let's Get You
in the Driver's Seat.
If you’re not sure where to start, our experienced finance experts are here to guide you through the process, ensuring a smooth and enjoyable car buying experience.
Here to explore financing?
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Volkswagen Dealer in Franklin WI
Our inventory of vehicles contains new and pre-owned Volkswagen models. You can explore them all in person at our showroom or website. We make it easy to check out popular models like:
Each VW in our inventory is available to explore on our website. The built-in search filters make it a simple process to narrow your options by the vehicle style or color you’re interested in.
Photos, specs, and other key details are available for each Volkswagen. You can contact our Volkswagen dealership in Franklin, WI to ask questions or schedule a test drive with any model you’re interested in.
Certified Pre-Owned Volkswagen Inventory - Franklin WI
A selection of our inventory contains certified pre-owned Volkswagen models. These vehicles have earned the title by passing a rigorous 100+ point inspection and have a vehicle history report. The inspection covers a variety of components, including brakes, steering, and engine performance.
When purchasing a CPO VW, you’ll receive a few benefits:
- Two years of 24-Hour Roadside Assistance
- Model-Specific Limited Warranty Coverage
- SiriusXM® Platinum Plan Trial Subscription
Roadside Assistance and the Limited Warranty Coverage provide peace of mind while you’re on the road and can help you when the unexpected occurs.
The trial of SiriusXM® gives you access to over 150 channels of music, radio shows, and sports that you can enjoy on the go.
Volkswagen Finance Center - Franklin WI
Our Volkswagen finance center can help you take home the Volkswagen you love. We work with drivers from many financial backgrounds who are interested in buying and leasing. We’ll create a payment plan that works for you and walks you through the process.
Our Volkswagen dealership in Franklin, WI frequently run specials for various vehicles in our inventory. You can check these out in person, with the help of our finance team, or on our website. We rotate these occasionally, so ask if you don’t see one that works for you right now.
If you want to get started before you visit for a test drive, check out our online tools:
The Payment Calculator lets you estimate the monthly payments you may have for the VW that you purchase or lease.
The Value Your Trade tool approximates the worth of your current vehicle if you decide to trade it in when you purchase or lease your VW.
Our online Finance Application gives you an opportunity to apply from home. We’ll let you know if you’re pre-approved.
Genuine Parts & Volkswagen Service - Franklin WI
Our Volkswagen service center is here to help you take care of your ride once it’s been on the road. We have highly trained VW technicians on staff who know the right way to service your vehicle, including:
- Oil Changes
- Brake Service
- Transmission Repairs
When servicing your vehicle, we’ll use genuine Volkswagen parts and accessories. These parts are made for your VW and maintain their originality. If you want to customize your VW, purchase the parts and accessories you need from us. We’re happy to install them so you have the model that is right for you.
Do you need some routine maintenance but need to get on the road quickly? Consider an appointment at our VW Service Xpress Lane. In this lane, we aim to get you back on the road as soon as possible. Common services we perform include tire rotations, air filter replacements, and exterior bulb replacements. Each visit includes a no-charge multi-point inspection, too.
Contact Our Car Dealership Today








Uncover the Perfect Volkswagen for you.
At Boucher Volkswagen of Franklin, your trusted new and used car dealer, explore a wide range of new Volkswagen vehicles, including the Passat, Golf, Jetta, Tiguan, and more. Whether you're interested in a new or pre-owned vehicle, our dealership has you covered. Plus, Boucher Volkswagen of Franklin can handle any Volkswagen service or maintenance needs you may have.
Check out a variety of new Volkswagen cars at Boucher Volkswagen of Franklin, your go-to dealership for both new and used vehicles.
Exceptional Care for Your Volkswagen.
Boucher Volkswagen of Franklin is here for you at every mile, providing comprehensive service and car maintenance. Our repair shop handles everything from routine tasks like oil changes and filter replacements to major repairs involving your engine, transmission, suspension, and electrical system.
Efficiency is our priority in the auto repair shop. Understanding the importance of your vehicle, we aim to get you back on the road and enjoying your drive as quickly as possible.


Financing Made Easy.
In addition to being your reliable Volkswagen dealer, we provide outstanding financing options to help you secure a new or pre-owned model that suits your needs while accommodating your budget. Whether you prefer leasing or financing, we feature enticing specials and offers on your next ride. Trust our expert service and parts to keep your vehicle in top condition on Wisconsin roads for years to come. Take advantage of our coupons and specials, ensuring you never miss essential maintenance or repairs.
Family-Owned Excellence Since 1977.
Boucher Volkswagen of Franklin is here for you at every mile, providing comprehensive service and car maintenance. Our repair shop handles everything from routine tasks like oil changes and filter replacements to major repairs involving your engine, transmission, suspension, and electrical system.
Efficiency is our priority in the auto repair shop. Understanding the importance of your vehicle, we aim to get you back on the road and enjoying your drive as quickly as possible.

Visit Us In
Franklin, WI
6420 S 108th St
Franklin, WI 53132
Customer Reviews
Friendly, courteous and extremely efficient. Picked me up from airport and had me in and out of the dealership with vehicle in an hour.
Boucher efficiently performed an inspection under warranty.
I told Pat Easterlin what vehicle I had seen in their inventory online and he asked when I could stop in. We had arranged a time and my salesman Nick Imig had the vehicle out front ready for a test drive when I arrived. Nick answered all my questions about the Atlas, he was very knowledgeable about it. Nick gave me a very reasonable price and we arranged to complete the deal in a couple of days.Jacob handled all the paperwork which took no time at all. Nick had the vehicle ready to go and we went over a few final things about the Atlas. He told me to call anytime if I had any further questions. I was impressed by the attentive service and have been extremely pleased with my choice. It is a pleasure to drive. Thanks to all the staff at Boucher VW in Franklin. I told Pat Easterlin what vehicle I had seen in their inventory online and he asked when I could stop in. We had arranged a time and my salesman Nick Imig had the vehicle out front ready for a test drive when I arrived. Nick answered all my questions about the Atlas, he was very knowledgeable about it. Nick gave me a very reasonable price and we arranged to complete the deal in a couple of days.Jacob handled all the paperwork which took no time at all. Nick had the vehicle ready to go and we went over a few final things about the Atlas. He told me to call anytime if I had any further questions. I was impressed by the attentive service and have been extremely pleased with my choice. It is a pleasure to drive. Thanks to all the staff at Boucher VW in Franklin. I told Pat Easterlin what vehicle I had seen in their inventory online and he asked when I could stop in. We had arranged a time and my salesman Nick Imig had the vehicle out front ready for a test drive when I arrived. Nick answered all my questions about the Atlas, he was very knowledgeable about it. Nick gave me a very reasonable price and we arranged to complete the deal in a couple of days.Jacob handled all the paperwork which took no time at all. Nick had the vehicle ready to go and we went over a few final things about the Atlas. He told me to call anytime if I had any further questions. I was impressed by the attentive service and have been extremely pleased with my choice. It is a pleasure to drive. Thanks to all the staff at Boucher VW in Franklin.
I really like the attention to detail from the person checking you in to the person checking you out.
Everything was great! Nothing bad to say.
Our experience at Boucher Volkswagen was made special when we first met with Mr. Nick Imig (Internet Sales Manager). We had been looking for an affordable used car. We bumped into this car on AutoTrader that pointed us to Boucher Volkswagen in Franklin. Mr. Nick had the car ready for us to test drive. We got there.. and there it was! An oldie but a good one! As clean as a whistle. We are so excited to have bought this vehicle. 2015 Hyundai Sonata. That I say it was an oldie?! But a beauty! Mr. Imig worked with us from start to finish in a very professional but friendly and welcoming way. We test drove the vehicle and we knew that this one was the one for us at this time. Mr. Imig joined us on the test drive (per our invite). We had good conversation as we drove this car for a few miles. We then got down to business and the experience was smooth as silk. The paperwork, the financing, then picking up the vehicle the next day… and the friendliness of the place made it very pleasant. For that we are so thankful. Would we go back to Boucher in Franklin? Absolutely! Mel and Janie Santiago
As usual, very competent and pleasant service.
Great service. Very helpful. I am very happy with my car!
Courteous and helpful, great communication during the process
Nice cars, great dealership!
My experience was spot on
Matt and Boucher were fantastic to work with as I bought my new car. Matt was attentive and honest and we really appreciated his patience. I have confidence that customer service will continue as I visit Boucher for my service needs.
Matt and Boucher were fantastic to work with as I bought my new car. Matt was attentive and honest and we really appreciated his patience. I have confidence that customer service will continue as I visit Boucher for my service needs.
Matt and Boucher were fantastic to work with and I ought my new car. Matt was attentive and honest and we really appreciated his patience. I have confidence that customer service will continue as I visit Boucher for my service needs.
Our 2nd VW purchase from John Huey at Boucher VW. Outstanding customer service each time and good deal on new lease!
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Franklin, WI 53132
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