Welcome to Boucher Volkswagen of Franklin.
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Value Your Trade-In
Trade in your old vehicle and upgrade to a brand new one with ease!


Quality Service
at Unbeatable Prices.
Welcome to our Volkswagen Service Center, where our certified technicians provide top-notch auto services tailored for your Volkswagen. Schedule your appointment today for unmatched performance and reliability.

Apply for Financing Today
Let's Get You
in the Driver's Seat.
If you’re not sure where to start, our experienced finance experts are here to guide you through the process, ensuring a smooth and enjoyable car buying experience.
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Volkswagen Dealer in Franklin WI
Our inventory of vehicles contains new and pre-owned Volkswagen models. You can explore them all in person at our showroom or website. We make it easy to check out popular models like:
Each VW in our inventory is available to explore on our website. The built-in search filters make it a simple process to narrow your options by the vehicle style or color you’re interested in.
Photos, specs, and other key details are available for each Volkswagen. You can contact our Volkswagen dealership in Franklin, WI to ask questions or schedule a test drive with any model you’re interested in.
Certified Pre-Owned Volkswagen Inventory - Franklin WI
A selection of our inventory contains certified pre-owned Volkswagen models. These vehicles have earned the title by passing a rigorous 100+ point inspection and have a vehicle history report. The inspection covers a variety of components, including brakes, steering, and engine performance.
When purchasing a CPO VW, you’ll receive a few benefits:
- Two years of 24-Hour Roadside Assistance
- Model-Specific Limited Warranty Coverage
- SiriusXM® Platinum Plan Trial Subscription
Roadside Assistance and the Limited Warranty Coverage provide peace of mind while you’re on the road and can help you when the unexpected occurs.
The trial of SiriusXM® gives you access to over 150 channels of music, radio shows, and sports that you can enjoy on the go.
Volkswagen Finance Center - Franklin WI
Our Volkswagen finance center can help you take home the Volkswagen you love. We work with drivers from many financial backgrounds who are interested in buying and leasing. We’ll create a payment plan that works for you and walks you through the process.
Our Volkswagen dealership in Franklin, WI frequently run specials for various vehicles in our inventory. You can check these out in person, with the help of our finance team, or on our website. We rotate these occasionally, so ask if you don’t see one that works for you right now.
If you want to get started before you visit for a test drive, check out our online tools:
The Payment Calculator lets you estimate the monthly payments you may have for the VW that you purchase or lease.
The Value Your Trade tool approximates the worth of your current vehicle if you decide to trade it in when you purchase or lease your VW.
Our online Finance Application gives you an opportunity to apply from home. We’ll let you know if you’re pre-approved.
Genuine Parts & Volkswagen Service - Franklin WI
Our Volkswagen service center is here to help you take care of your ride once it’s been on the road. We have highly trained VW technicians on staff who know the right way to service your vehicle, including:
- Oil Changes
- Brake Service
- Transmission Repairs
When servicing your vehicle, we’ll use genuine Volkswagen parts and accessories. These parts are made for your VW and maintain their originality. If you want to customize your VW, purchase the parts and accessories you need from us. We’re happy to install them so you have the model that is right for you.
Do you need some routine maintenance but need to get on the road quickly? Consider an appointment at our VW Service Xpress Lane. In this lane, we aim to get you back on the road as soon as possible. Common services we perform include tire rotations, air filter replacements, and exterior bulb replacements. Each visit includes a no-charge multi-point inspection, too.
Contact Our Car Dealership Today








Uncover the Perfect Volkswagen for you.
At Boucher Volkswagen of Franklin, your trusted new and used car dealer, explore a wide range of new Volkswagen vehicles, including the Passat, Golf, Jetta, Tiguan, and more. Whether you're interested in a new or pre-owned vehicle, our dealership has you covered. Plus, Boucher Volkswagen of Franklin can handle any Volkswagen service or maintenance needs you may have.
Check out a variety of new Volkswagen cars at Boucher Volkswagen of Franklin, your go-to dealership for both new and used vehicles.
Exceptional Care for Your Volkswagen.
Boucher Volkswagen of Franklin is here for you at every mile, providing comprehensive service and car maintenance. Our repair shop handles everything from routine tasks like oil changes and filter replacements to major repairs involving your engine, transmission, suspension, and electrical system.
Efficiency is our priority in the auto repair shop. Understanding the importance of your vehicle, we aim to get you back on the road and enjoying your drive as quickly as possible.


Financing Made Easy.
In addition to being your reliable Volkswagen dealer, we provide outstanding financing options to help you secure a new or pre-owned model that suits your needs while accommodating your budget. Whether you prefer leasing or financing, we feature enticing specials and offers on your next ride. Trust our expert service and parts to keep your vehicle in top condition on Wisconsin roads for years to come. Take advantage of our coupons and specials, ensuring you never miss essential maintenance or repairs.
Family-Owned Excellence Since 1977.
Boucher Volkswagen of Franklin is here for you at every mile, providing comprehensive service and car maintenance. Our repair shop handles everything from routine tasks like oil changes and filter replacements to major repairs involving your engine, transmission, suspension, and electrical system.
Efficiency is our priority in the auto repair shop. Understanding the importance of your vehicle, we aim to get you back on the road and enjoying your drive as quickly as possible.

Visit Us In
Franklin, WI
6420 S 108th St
Franklin, WI 53132
Customer Reviews
Andrew did an excellent job in telling me what my options were in my tire repair Kudo's to Andrew and Boucher Volkswagen.
No pressure for unwanted add ons. Nice people smooth transaction.
Joe, Phil, and the rest of the good folks at Boucher VW of Franklin are great people. They listen/answer to all of your questions/concerns and make the vehicle buying/leasing experience hassle and stress free.
The good folks at this dealership are a joy to work with. My wife and I have been doing business with them for over five years and many vehicles now. Joe is a great guy, and Phil make the financial process stress free.
Exceptionally clean and friendly. I especially liked working with Kal. Most times after the deal is made and the customer drives off, the salesperson is on the hunt. Especially when the buyer is not a "local". Not Kal. That apparently is not his style. We have been in communication as he continually asks me how things are going, and is helping me troubleshoot some minor Car-net problems. I would recommend him without hesitation to anyone wanting to buy a car!
Compared to another dealership in the area this was a top notch experience. Everyone was super friendly and honest. Even though we didn’t purchase a VW specific vehicle, they were still awesome.
Relaxing and nice environment to wait for car. Nice people working at Boucher. Fast and thorough service. Prices were fair.
Always greeted by service rep. upon arrival. Clean and very comfortable waiting area. Lastly service is A1, fast and reliable.
Have bought several VW’s from Boucher. This is my second at this dealership. The staff is courteous and knowledgeable and this dealership has always had the model and trim I was looking for. I would highly recommend them.
I have entered dealerships where I felt like roadkill and they were ALL vultures!!! It is NOT this way at Boucher VW of Franklin. —. I was treated like a “friend “ and made very comfortable (I really appreciate the different beverages and snacks—life’s very busy and provisions help!!! :)
This is my 2nd Volkswagen vehicule that i purchase. Very satisfied, it’s an expensive vehicle, but it is worth the experience. Matt Joyce was very patient and helpful in a lot of ways and explained it all the way from the driving test, to the variety of the new options the vehicle has till he gandle me the car keys. Louis veguilla was very professional too as usual, and took me through all the financing steps and made it as easy as possible. Thank u guys. Volkswagen is my home and i’ll be always your customer.
Highly recommend this dealership. Inquired about a car online and Nick was quick to provide all the vehicle information and even sent a personal walk around video. Once at the dealership, Nick was again very helpful and nice to work with. Phillip also made the process seamless. Described all my options in good detail without being pushy and made the paperwork process simple. Overall great experience.
Friendly,efficient very satisfied
Friendly, very helpful service and more...
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Franklin, WI 53132