Staff

Management

Justin Zantow

Justin Zantow

New Car Sales Manager
94 Reviews
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Troy Fredrick

Troy Fredrick

Used Vehicle Manager
15 Reviews
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Mike DeVries

Mike DeVries

Sales Manager
5 Reviews
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Sales

Nick Imig

Nick Imig

Sales Consultant
93 Reviews
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Michael Tillmann

Michael Tillmann

Sales Consultant
47 Reviews
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Joe Kryszewski

Joe Kryszewski

Sales Consultant
45 Reviews
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Pat Easterlin

Pat Easterlin

General Manager
44 Reviews
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John Huey

John Huey

Sales & Leasing Consultant
15 Reviews
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Khallad Hassan

Khallad Hassan

Sales Consultant
10 Reviews
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Carson Barnes

Carson Barnes

Sales & Leasing Consultant
6 Reviews
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Jacob Scheid

Jacob Scheid

Sales Consultant
3 Reviews
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Dennis Vranic

Dennis Vranic

Sales & Leasing Consultant
1 Review
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Finance

Luis Veguilla

Luis Veguilla

Finance
82 Reviews
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Phil Bergman

Phil Bergman

Finance Manager
14 Reviews
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Jake Knight

Jake Knight

Finance Manager
8 Reviews
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Brad Erie

Brad Erie

Finance Manager
6 Reviews
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Service

David Eichstaedt

David Eichstaedt

Assistant Service Manager
288 Reviews
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Jason Zakszewski

Jason Zakszewski

Service Writer
282 Reviews
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Matt Larsen

Matt Larsen

Service Manager
86 Reviews
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Emmanuel Garcia

Emmanuel Garcia

Service Advisor
2 Reviews
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Andrew Hubbell

Andrew Hubbell

Service Express Writer
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David Eichstaedt

David Eichstaedt

Assistant Service Manager
Dealership Experience 17 years 1 months
Industry Experience 17 years 1 months
Recent Reviews

Apr 14, 2025

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I always leave this dealership happy.

I always leave this dealership happy. The service is excellent. Fast and reliable. They make everything painless.

Jan 16, 2024

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Super helpful, friendly, and quality fast work.

Super helpful, friendly, and quality fast work. I Had a blow out in my back left tire came in with no appointment. David Eichstaedt was able to squeeze me in and help me out in my time of need. Can't thank him enough.

Jan 13, 2024

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Very easy to work with and very communicative about the

Very easy to work with and very communicative about the progress Definitely would recommend to others

Jan 13, 2024

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Everyone was very helpful.

Everyone was very helpful. We had a good experience and have no complaints It was easy

Jan 11, 2024

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I had a scheduled appointment and was told 1 - 1.

I had a scheduled appointment and was told 1 - 1.5 hours. It was 2.5 hours before my car was done and did not get a car wash. I later got a text stating I did not show up for my appointment??

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Jason Zakszewski

Jason Zakszewski

Service Writer
Dealership Experience 19 years 9 months
Industry Experience 27 years 2 months
Recent Reviews

Apr 14, 2025

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I always leave this dealership happy.

I always leave this dealership happy. The service is excellent. Fast and reliable. They make everything painless.

Jan 15, 2024

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Very efficient, informative, and helpful!

Very efficient, informative, and helpful! The dealership was ready to help me right when I arrived. They were efficient and got my oil change done fast, and I appreciate the video inspection of my car!

Jan 14, 2024

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Always professional service!

Always professional service! Providing the video was a great visual and most helpful. Seeing the invoice printout was also helpful.

Jan 14, 2024

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The area I sat in was clean and has plenty of

The area I sat in was clean and has plenty of refreshments and snacks! I appreciate having options while there.

Jan 13, 2024

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5 Needed some minor paint work Work was excellent and

5 Needed some minor paint work Work was excellent and prompt Nick Imag is the best

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Justin Zantow

Justin Zantow

New Car Sales Manager
Dealership Experience 12 years 8 months
Industry Experience 12 years 8 months
Recent Reviews

Apr 04, 2025

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I recently had the pleasure of visiting the VW dealership

I recently had the pleasure of visiting the VW dealership in Franklin, and I can confidently say it’s one of the best in the state! From start to finish, the experience was top-notch. The staff is incredibly friendly and knowledgeable, and they went above and beyond to make sure I found exactly what I was looking for. The dealership itself is clean, well-organized, and has a great selection of vehicles. If you’re in the market for a new or pre-owned Volkswagen, I highly recommend stopping by this dealership—you won’t be disappointed!

Jan 17, 2025

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Michael Tillmann was very nice, personable and

Michael Tillmann was very nice, personable and knowledgeable about the VW product. I trusted the information he shared. Additionally, Phil Bergman had great command of the various products offered. Although I was not interested in additional packages added to the sale, Justin did an excellent job presenting the material and finalizing the sells transaction. My overall buying experience at Gordon Boucher was very nice.

Oct 31, 2024

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Is not just sales they really care about customers needs.

Is not just sales they really care about customers needs. Thank you Joe for all your support, we felt we just got to the perfect place to buy our car. And after our purchase they are still caring about us. It just feels like family.

Oct 24, 2024

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Smooth and seamless process.

Smooth and seamless process. They have a fantastic selection of vehicles, and they don’t pressure into buying.

Oct 23, 2024

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It was the easiest car buying experience ever.

It was the easiest car buying experience ever. I didn’t feel rushed or that there was someone else waiting. I did have to come back the next day to finish up the deal since they only had 1 finance person working. When I came back the next day all of my paper work was waiting and ready to be signed. All in all it went really smooth.

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Nick Imig

Nick Imig

Sales Consultant
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Dealership Experience 20 years 10 months
I have over 20 years of experience helping customers with their automotive needs. My goal is to provide a pleasant experience that will keep you coming back. I understand your time is valuable.
Recent Reviews

May 08, 2025

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I told Pat Easterlin what vehicle I had seen in their

I told Pat Easterlin what vehicle I had seen in their inventory online and he asked when I could stop in. We had arranged a time and my salesman Nick Imig had the vehicle out front ready for a test drive when I arrived. Nick answered all my questions about the Atlas, he was very knowledgeable about it. Nick gave me a very reasonable price and we arranged to complete the deal in a couple of days.Jacob handled all the paperwork which took no time at all. Nick had the vehicle ready to go and we went over a few final things about the Atlas. He told me to call anytime if I had any further questions. I was impressed by the attentive service and have been extremely pleased with my choice. It is a pleasure to drive. Thanks to all the staff at Boucher VW in Franklin. I told Pat Easterlin what vehicle I had seen in their inventory online and he asked when I could stop in. We had arranged a time and my salesman Nick Imig had the vehicle out front ready for a test drive when I arrived. Nick answered all my questions about the Atlas, he was very knowledgeable about it. Nick gave me a very reasonable price and we arranged to complete the deal in a couple of days.Jacob handled all the paperwork which took no time at all. Nick had the vehicle ready to go and we went over a few final things about the Atlas. He told me to call anytime if I had any further questions. I was impressed by the attentive service and have been extremely pleased with my choice. It is a pleasure to drive. Thanks to all the staff at Boucher VW in Franklin. I told Pat Easterlin what vehicle I had seen in their inventory online and he asked when I could stop in. We had arranged a time and my salesman Nick Imig had the vehicle out front ready for a test drive when I arrived. Nick answered all my questions about the Atlas, he was very knowledgeable about it. Nick gave me a very reasonable price and we arranged to complete the deal in a couple of days.Jacob handled all the paperwork which took no time at all. Nick had the vehicle ready to go and we went over a few final things about the Atlas. He told me to call anytime if I had any further questions. I was impressed by the attentive service and have been extremely pleased with my choice. It is a pleasure to drive. Thanks to all the staff at Boucher VW in Franklin.

Feb 03, 2025

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Troy was extremely thorough and helpful throughout the

Troy was extremely thorough and helpful throughout the process. Everyone at the dealership made this an enjoyable experience!

Jan 23, 2025

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Voucher VW of Franklin was a pleasure to do business

Voucher VW of Franklin was a pleasure to do business with. They were very professional and I felt honest, never trying any manipulative tactics or questionable antics. They were upfront, straight forward and genuine as well as easy to do business with. I would definitely purchase from them again.

Jan 21, 2025

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Very professional dealership to work with.

Very professional dealership to work with. Nick Imig was excellent to work with. Great communicator and knowledgeable about his product.

Jan 07, 2025

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All the employees I interacted with were friendly and

All the employees I interacted with were friendly and willing to help you. They answered all my questions and great to work with.

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Matt Larsen

Matt Larsen

Service Manager
Recent Reviews

Dec 23, 2023

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At first I had a somewhat negative experience but Matt

At first I had a somewhat negative experience but Matt Larsen and David E. helped me out! I truly love working with these guys and I hope their business continues to grow and bless others as they’re blessed!

Nov 15, 2023

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Great service, work was completed in a timely fashion and

Great service, work was completed in a timely fashion and I was able to get my car back when neede.

Nov 13, 2023

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Always a great buying experience at Boucher Volkswagen.

Always a great buying experience at Boucher Volkswagen. The service department is top notch and keeps me coming back.

Nov 02, 2023

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Professional and friendly service.

Professional and friendly service. Felt complete confidence in their workmanship. Prompt service. All questions answered.

Oct 26, 2023

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Always seem to have some issue when I leave the

Always seem to have some issue when I leave the dealership. Not very happy with service

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Luis Veguilla

Luis Veguilla

Finance
Recent Reviews

Jun 09, 2025

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I have entered dealerships where I felt like roadkill and

I have entered dealerships where I felt like roadkill and they were ALL vultures!!! It is NOT this way at Boucher VW of Franklin. —. I was treated like a “friend “ and made very comfortable (I really appreciate the different beverages and snacks—life’s very busy and provisions help!!! :)

Apr 04, 2025

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Dennis is a great and patient professional who made me

Dennis is a great and patient professional who made me feel welcomed and understood as I didn't have any idea about cars. I'm more than satisfied with the service provided.

Jan 04, 2025

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Sales man Kal was attentive & urgent in his

Sales man Kal was attentive & urgent in his communication. Would recommend him to others looking for a VW

Nov 17, 2024

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Luis Veguilla was amazing to work with!

Luis Veguilla was amazing to work with! He was so friendly and knowledgeable! Great experience!

Oct 23, 2024

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It was the easiest car buying experience ever.

It was the easiest car buying experience ever. I didn’t feel rushed or that there was someone else waiting. I did have to come back the next day to finish up the deal since they only had 1 finance person working. When I came back the next day all of my paper work was waiting and ready to be signed. All in all it went really smooth.

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Michael Tillmann

Michael Tillmann

Sales Consultant
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Dealership Experience 12 years 4 months
Industry Experience 12 years 4 months
Recent Reviews

Jan 21, 2025

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Excellent team, handled everything perfectly, efficiently

Excellent team, handled everything perfectly, efficiently and in a timely fashion. Extra thanks go out to my sales person and the finance manager.

Jan 17, 2025

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Michael Tillmann was very nice, personable and

Michael Tillmann was very nice, personable and knowledgeable about the VW product. I trusted the information he shared. Additionally, Phil Bergman had great command of the various products offered. Although I was not interested in additional packages added to the sale, Justin did an excellent job presenting the material and finalizing the sells transaction. My overall buying experience at Gordon Boucher was very nice.

Dec 01, 2024

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I had a fantastic experience at Boucher.

I had a fantastic experience at Boucher. From the moment we walked in, our salesman, Michael Tillman, was incredibly helpful and knowledgeable. He stayed late to accommodate a test drive and answered all of our questions. The whole process was smooth, and we never felt pressured. I highly recommend Michael and Boucher for anyone looking to buy a car!

Oct 30, 2024

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Smooth and professional process.

Smooth and professional process. They have a fantastic selection of vehicles, and they don’t pressure into buying.

Oct 24, 2024

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Smooth and seamless process.

Smooth and seamless process. They have a fantastic selection of vehicles, and they don’t pressure into buying.

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Joe Kryszewski

Joe Kryszewski

Sales Consultant
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Dealership Experience 18 years
Industry Experience 18 years
Recent Reviews

Oct 31, 2024

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Is not just sales they really care about customers needs.

Is not just sales they really care about customers needs. Thank you Joe for all your support, we felt we just got to the perfect place to buy our car. And after our purchase they are still caring about us. It just feels like family.

Nov 15, 2023

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This Jetta GLI was the third new VW that I purchased from

This Jetta GLI was the third new VW that I purchased from Joe Kryszewski. I return to Joe because he is knowledgable about the entire VW lineup as well as the entire automotive industry. He makes himself available without becoming pushy. Joe is a true professional as are general sales mgr. Sean Christofferson and Jason Zakszewski in service. I plan to return to Boucher VW for my next new car.

Nov 13, 2023

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Always a great buying experience at Boucher Volkswagen.

Always a great buying experience at Boucher Volkswagen. The service department is top notch and keeps me coming back.

Nov 03, 2023

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Everyone is very friendly and knowledgeable.

Everyone is very friendly and knowledgeable. This was our 3rd purchase. Will continue to come back.

Oct 09, 2023

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The folks at Boucher are amazing!

The folks at Boucher are amazing! Always able to help, and professional! Everyone deserves a raise!!

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Pat Easterlin

Pat Easterlin

General Manager
Contact Me
Dealership Experience 22 years 1 months
Industry Experience 30 years 6 months
Recent Reviews

May 08, 2025

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I told Pat Easterlin what vehicle I had seen in their

I told Pat Easterlin what vehicle I had seen in their inventory online and he asked when I could stop in. We had arranged a time and my salesman Nick Imig had the vehicle out front ready for a test drive when I arrived. Nick answered all my questions about the Atlas, he was very knowledgeable about it. Nick gave me a very reasonable price and we arranged to complete the deal in a couple of days.Jacob handled all the paperwork which took no time at all. Nick had the vehicle ready to go and we went over a few final things about the Atlas. He told me to call anytime if I had any further questions. I was impressed by the attentive service and have been extremely pleased with my choice. It is a pleasure to drive. Thanks to all the staff at Boucher VW in Franklin. I told Pat Easterlin what vehicle I had seen in their inventory online and he asked when I could stop in. We had arranged a time and my salesman Nick Imig had the vehicle out front ready for a test drive when I arrived. Nick answered all my questions about the Atlas, he was very knowledgeable about it. Nick gave me a very reasonable price and we arranged to complete the deal in a couple of days.Jacob handled all the paperwork which took no time at all. Nick had the vehicle ready to go and we went over a few final things about the Atlas. He told me to call anytime if I had any further questions. I was impressed by the attentive service and have been extremely pleased with my choice. It is a pleasure to drive. Thanks to all the staff at Boucher VW in Franklin. I told Pat Easterlin what vehicle I had seen in their inventory online and he asked when I could stop in. We had arranged a time and my salesman Nick Imig had the vehicle out front ready for a test drive when I arrived. Nick answered all my questions about the Atlas, he was very knowledgeable about it. Nick gave me a very reasonable price and we arranged to complete the deal in a couple of days.Jacob handled all the paperwork which took no time at all. Nick had the vehicle ready to go and we went over a few final things about the Atlas. He told me to call anytime if I had any further questions. I was impressed by the attentive service and have been extremely pleased with my choice. It is a pleasure to drive. Thanks to all the staff at Boucher VW in Franklin.

Apr 18, 2025

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Our 2nd VW purchase from John Huey at Boucher VW.

Our 2nd VW purchase from John Huey at Boucher VW. Outstanding customer service each time and good deal on new lease!

Nov 13, 2023

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Always a great buying experience at Boucher Volkswagen.

Always a great buying experience at Boucher Volkswagen. The service department is top notch and keeps me coming back.

Nov 04, 2023

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We have bought 2 new vehicles in the last 2 months.

We have bought 2 new vehicles in the last 2 months. Nick has been an exceptional salesman without the typical car salesman xx. If you looking for a great vehicle and want a professional experience go see Nick and Pat at Boucher VW.

Aug 24, 2023

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Great people to deal with.

Great people to deal with. My son has bought cars from them and I am glad he referred them. First Class.!

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Troy Fredrick

Troy Fredrick

Used Vehicle Manager
Recent Reviews

Mar 25, 2025

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I had the pleasure of working with Kal on my vehicle

I had the pleasure of working with Kal on my vehicle purchase, and the entire experience was seamless. I was especially impressed by Kal’s extensive knowledge of the car, particularly since it was a rare model. Even after doing my own research, he knew every detail and more. Beyond his expertise, Kal was professional, courteous, and made the process stress-free. This dealership truly earned my trust with its transparency—no bogus fees, no surprises, just an honest and straightforward transaction. I also worked with Troy and Pat, both of whom were fantastic—friendly, fair, and great to work with. I absolutely love my new car, and they went the extra mile to accommodate even my most particular requests. I wouldn’t hesitate to recommend this dealership to anyone, I’d even feel comfortable sending my grandmother here. If you're looking for a hassle-free car-buying experience, this is the place to go. Highly recommended location.

Feb 03, 2025

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Troy was extremely thorough and helpful throughout the

Troy was extremely thorough and helpful throughout the process. Everyone at the dealership made this an enjoyable experience!

Jan 23, 2025

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Voucher VW of Franklin was a pleasure to do business

Voucher VW of Franklin was a pleasure to do business with. They were very professional and I felt honest, never trying any manipulative tactics or questionable antics. They were upfront, straight forward and genuine as well as easy to do business with. I would definitely purchase from them again.

Oct 24, 2024

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Troy Frederick (used car manager) was very insincere,

Troy Frederick (used car manager) was very insincere, untruthful and disrespectful and seemed very biased against our family. Wouldn't feel good about him having any of my personal information. Does Boucher know how he treats people? He should be out of a job, and was the biggest reason for us not purchasing a car at the facility.

Oct 06, 2024

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Came to look at a specific used vehicle.

Came to look at a specific used vehicle. It was more enticing than what I expected and I felt no pressure by the sales manager Nick. It was hassle free & how you would want car buying to be.

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John Huey

John Huey

Sales & Leasing Consultant
Recent Reviews

Apr 18, 2025

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Our 2nd VW purchase from John Huey at Boucher VW.

Our 2nd VW purchase from John Huey at Boucher VW. Outstanding customer service each time and good deal on new lease!

May 14, 2024

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I buy all my VWs from Boucher.

I buy all my VWs from Boucher. Three in the family now. Long time customer.

May 14, 2024

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I pass closer Volkswagen dealerships in order to purchase

I pass closer Volkswagen dealerships in order to purchase from Sean Christofferson at Boucher Volkswagen! I always love the working with him.

Jul 20, 2023

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John Huey took wonderful care of us.

John Huey took wonderful care of us. He was the only salesman we spoke with on our car search that did not continue to bother us with constant emails, videos, text messages, and calls. John knew his stuff, and had a no-nonsense, no pressure approach as a salesman that is refreshing and appreciated. Boucher corporate team - Your customers do not like being bombarded with calls, texts, and emails. Please learn this lesson from your employee John Huey who chose to operate differently, and won our business as a result. If we need another car in the future, we will look for John! - Frank and Erin Janko

Jul 08, 2023

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First time buyer at Boucher and I am very satisfied with

First time buyer at Boucher and I am very satisfied with the experience! The sales guy John and the sales manager were very respectful and welcoming. Everything was straight forward and up front from them. Highly recommend this dealership.

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Phil Bergman

Phil Bergman

Finance Manager
Recent Reviews

Apr 08, 2025

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Carson is the most genuine salespeople I have ever had

Carson is the most genuine salespeople I have ever had the privilege of meeting and working with. I could not have asked for a better experience at this dealership and Carson was the biggest part of it being such a great experience. After being in a car accident where my beloved car got totaled, I was not super thrilled to be car shopping in the first place and especially wasn’t looking forward to the typical pushy salesperson and feeling pressured into a big purchase. Carson is the exact opposite of that. He is dedicated to finding a car that serves you. He does diligent research, not to use his knowledge to convince you of a purchase, but instead he researches to be able to better serve you and ensure that he finds what you are looking for. He test drove the car I was interested in prior to me arriving so he could familiarize himself with the vehicle, inside and out to make sure he was able to answer any questions I may have. He is friendly, knowledgeable and genuine. He didn’t pressure me to make a decision that day and made sure to help me explore other options I was interested in to make sure I made an informed decision that I felt good about. His genuine nature and dedication completely changed my outlook what car shopping can be and I absolutely LOVE my new car. I will recommend this dealership , and Carson in particular, to anyone who is in the market for a car.

Apr 04, 2025

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I recently had the pleasure of visiting the VW dealership

I recently had the pleasure of visiting the VW dealership in Franklin, and I can confidently say it’s one of the best in the state! From start to finish, the experience was top-notch. The staff is incredibly friendly and knowledgeable, and they went above and beyond to make sure I found exactly what I was looking for. The dealership itself is clean, well-organized, and has a great selection of vehicles. If you’re in the market for a new or pre-owned Volkswagen, I highly recommend stopping by this dealership—you won’t be disappointed!

Jan 28, 2025

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Boucher VW made me feel like family from the first day I

Boucher VW made me feel like family from the first day I walked into the dealership to the day I finalized the purchase. Carson Barnes helped me purchase my first car from Boucher VW. From start to finish, he was knowledgeable, professional, and patient. He took the time to answer my questions, learn what was important to me and took the time to explain all the options available to me. His no-pressure approach made me feel confident and the entire buying process was smooth and hassle-free.

Jan 21, 2025

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Very professional dealership to work with.

Very professional dealership to work with. Nick Imig was excellent to work with. Great communicator and knowledgeable about his product.

Jan 21, 2025

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Excellent team, handled everything perfectly, efficiently

Excellent team, handled everything perfectly, efficiently and in a timely fashion. Extra thanks go out to my sales person and the finance manager.

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Khallad Hassan

Khallad Hassan

Sales Consultant
Recent Reviews

Apr 04, 2025

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I recently had the pleasure of visiting the VW dealership

I recently had the pleasure of visiting the VW dealership in Franklin, and I can confidently say it’s one of the best in the state! From start to finish, the experience was top-notch. The staff is incredibly friendly and knowledgeable, and they went above and beyond to make sure I found exactly what I was looking for. The dealership itself is clean, well-organized, and has a great selection of vehicles. If you’re in the market for a new or pre-owned Volkswagen, I highly recommend stopping by this dealership—you won’t be disappointed!

Mar 25, 2025

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I had the pleasure of working with Kal on my vehicle

I had the pleasure of working with Kal on my vehicle purchase, and the entire experience was seamless. I was especially impressed by Kal’s extensive knowledge of the car, particularly since it was a rare model. Even after doing my own research, he knew every detail and more. Beyond his expertise, Kal was professional, courteous, and made the process stress-free. This dealership truly earned my trust with its transparency—no bogus fees, no surprises, just an honest and straightforward transaction. I also worked with Troy and Pat, both of whom were fantastic—friendly, fair, and great to work with. I absolutely love my new car, and they went the extra mile to accommodate even my most particular requests. I wouldn’t hesitate to recommend this dealership to anyone, I’d even feel comfortable sending my grandmother here. If you're looking for a hassle-free car-buying experience, this is the place to go. Highly recommended location.

Jan 04, 2025

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Sales man Kal was attentive & urgent in his

Sales man Kal was attentive & urgent in his communication. Would recommend him to others looking for a VW

Sep 20, 2024

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Kal was very knowledgeable about the car, pleasant and

Kal was very knowledgeable about the car, pleasant and helpful. Everyone was friendly. The car was prepared well and hopefully shows the type of service that will be experienced in the future. The traditional car selling techniques were not appreciated. Good that they aren't high pressure though.

Aug 08, 2024

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I was very pleased with the sales rep Kal Hassan.

I was very pleased with the sales rep Kal Hassan. He was friendly, knowledgeable and easy to interact with. He did a good job explaining the many new features of the VW GTI. The interaction on the deal was hassle free with the Boucher sales manager willing to negotiate.

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Jake Knight

Jake Knight

Finance Manager
Recent Reviews

Jan 23, 2025

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Voucher VW of Franklin was a pleasure to do business

Voucher VW of Franklin was a pleasure to do business with. They were very professional and I felt honest, never trying any manipulative tactics or questionable antics. They were upfront, straight forward and genuine as well as easy to do business with. I would definitely purchase from them again.

Aug 03, 2024

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I had a great experience at this dealership, and with

I had a great experience at this dealership, and with Michael Tillmann, as a first time VW owner. He was patient with us, explained in detail the vehicle and buying process and made sure I was all set up before we left the lot with our new SUV. This was the easiest and most hassle-free car buying experience I have ever had! I would absolutely buy from Boucher VW of Franklin again!

May 30, 2024

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Excellent service from start to finish.

Excellent service from start to finish. Easy negotiations, easy finance department , easy transaction overall. Can definitely say this was probably the least complicated or frustrating transaction I've ever had in purchasing a car. Brayden was very knowledgeable about the Volkswagen product overall specifically the Arteon. He has a great passion for Volkswagens and that makes a big difference. Mike helped make the negotiations painless and was very up front and honest with me about pricing etc. It was a a great experience from start to finish. I'll be bringing my wife in soon to purchase an Atlas! I'd 100% recommend this dealership to anyone interested in Volkswagen products.

May 22, 2024

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Great place to buy a car, amazing service and super fair

Great place to buy a car, amazing service and super fair trade in value! Fast and easy experience as well! I don't know why anyone would go anywhere else! Troy Fredrick is outstanding and thoughtful and kind and generous in every way.

May 16, 2024

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Entire experience was positive, from salespeople (Kal) to

Entire experience was positive, from salespeople (Kal) to finance. We love the vehicle, I would recommend your dealership.

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Carson Barnes

Carson Barnes

Sales & Leasing Consultant
Contact Me
Dealership Experience 11 months
Industry Experience 11 months
Born and raised here in Wisconsin! I've always loved cars since I was a kid, and I'm here to help you find the perfect car that you'll absolutely love.
Recent Reviews

Jun 09, 2025

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I have entered dealerships where I felt like roadkill and

I have entered dealerships where I felt like roadkill and they were ALL vultures!!! It is NOT this way at Boucher VW of Franklin. —. I was treated like a “friend “ and made very comfortable (I really appreciate the different beverages and snacks—life’s very busy and provisions help!!! :)

May 20, 2025

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This dealership has staff that are very willing to help

This dealership has staff that are very willing to help and offer open communication throughout the entire car buying process.

Apr 08, 2025

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Carson is the most genuine salespeople I have ever had

Carson is the most genuine salespeople I have ever had the privilege of meeting and working with. I could not have asked for a better experience at this dealership and Carson was the biggest part of it being such a great experience. After being in a car accident where my beloved car got totaled, I was not super thrilled to be car shopping in the first place and especially wasn’t looking forward to the typical pushy salesperson and feeling pressured into a big purchase. Carson is the exact opposite of that. He is dedicated to finding a car that serves you. He does diligent research, not to use his knowledge to convince you of a purchase, but instead he researches to be able to better serve you and ensure that he finds what you are looking for. He test drove the car I was interested in prior to me arriving so he could familiarize himself with the vehicle, inside and out to make sure he was able to answer any questions I may have. He is friendly, knowledgeable and genuine. He didn’t pressure me to make a decision that day and made sure to help me explore other options I was interested in to make sure I made an informed decision that I felt good about. His genuine nature and dedication completely changed my outlook what car shopping can be and I absolutely LOVE my new car. I will recommend this dealership , and Carson in particular, to anyone who is in the market for a car.

Jan 28, 2025

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Boucher VW made me feel like family from the first day I

Boucher VW made me feel like family from the first day I walked into the dealership to the day I finalized the purchase. Carson Barnes helped me purchase my first car from Boucher VW. From start to finish, he was knowledgeable, professional, and patient. He took the time to answer my questions, learn what was important to me and took the time to explain all the options available to me. His no-pressure approach made me feel confident and the entire buying process was smooth and hassle-free.

Jan 28, 2025

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Boucher VW made me feel like family from the first day I

Boucher VW made me feel like family from the first day I walked into the dealership to the day I finalized the purchase. I highly recommend them for your next vehicle.

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Brad Erie

Brad Erie

Finance Manager
Recent Reviews

Apr 18, 2025

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Our 2nd VW purchase from John Huey at Boucher VW.

Our 2nd VW purchase from John Huey at Boucher VW. Outstanding customer service each time and good deal on new lease!

Dec 30, 2024

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This is the fourth car purchased at Boucher Volkswagen.

This is the fourth car purchased at Boucher Volkswagen. We love our Tiguans. Jacob was so helpful and patient. He is very knowledgeable and answered all our questions. He helped me set up my dash and phone preferences. The purchase process was easy and fast. Thanks Jacob - we'll be back when our older car goes!! ;). Happy New Year

Oct 30, 2024

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Smooth and professional process.

Smooth and professional process. They have a fantastic selection of vehicles, and they don’t pressure into buying.

Oct 19, 2024

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Jacob was great to work with and very helpful in my

Jacob was great to work with and very helpful in my purchase of a new Tiguan. He is very personable and straight forward. He even followed up afterwards to make sure everything is fine and if I had any questions about how to use any of the extras.

Oct 19, 2024

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Nick was a pleasure to work with.

Nick was a pleasure to work with. No pressure tactics. We highly recommend Nick and Boucher Volkswagen.

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Mike DeVries

Mike DeVries

Sales Manager
Recent Reviews

Jun 09, 2025

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I have entered dealerships where I felt like roadkill and

I have entered dealerships where I felt like roadkill and they were ALL vultures!!! It is NOT this way at Boucher VW of Franklin. —. I was treated like a “friend “ and made very comfortable (I really appreciate the different beverages and snacks—life’s very busy and provisions help!!! :)

Dec 29, 2024

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Mike the New Car manager made the sale happen.

Mike the New Car manager made the sale happen. The salesman searched out a car for us, and was successful BUT at the time of signing the final process was not quite what we agreed to- (the salesperson needs to tweak his listening skills)-we almost walked out- but we ended up splitting the difference and proceeded with the purchase. Still trying to figure out a number of the features. Pretty confusing choices. Again sales person not as helpful as I would like with those details either.

May 30, 2024

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Excellent service from start to finish.

Excellent service from start to finish. Easy negotiations, easy finance department , easy transaction overall. Can definitely say this was probably the least complicated or frustrating transaction I've ever had in purchasing a car. Brayden was very knowledgeable about the Volkswagen product overall specifically the Arteon. He has a great passion for Volkswagens and that makes a big difference. Mike helped make the negotiations painless and was very up front and honest with me about pricing etc. It was a a great experience from start to finish. I'll be bringing my wife in soon to purchase an Atlas! I'd 100% recommend this dealership to anyone interested in Volkswagen products.

May 22, 2024

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Great place to buy a car, amazing service and super fair

Great place to buy a car, amazing service and super fair trade in value! Fast and easy experience as well! I don't know why anyone would go anywhere else! Troy Fredrick is outstanding and thoughtful and kind and generous in every way.

Oct 05, 2023

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We love this dealership.

We love this dealership. Everyone is great! We have been going here over ten years.

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Jacob Scheid

Jacob Scheid

Sales Consultant
Contact Me
Dealership Experience 10 months
Industry Experience 10 months
Recent Reviews

May 08, 2025

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I told Pat Easterlin what vehicle I had seen in their

I told Pat Easterlin what vehicle I had seen in their inventory online and he asked when I could stop in. We had arranged a time and my salesman Nick Imig had the vehicle out front ready for a test drive when I arrived. Nick answered all my questions about the Atlas, he was very knowledgeable about it. Nick gave me a very reasonable price and we arranged to complete the deal in a couple of days.Jacob handled all the paperwork which took no time at all. Nick had the vehicle ready to go and we went over a few final things about the Atlas. He told me to call anytime if I had any further questions. I was impressed by the attentive service and have been extremely pleased with my choice. It is a pleasure to drive. Thanks to all the staff at Boucher VW in Franklin. I told Pat Easterlin what vehicle I had seen in their inventory online and he asked when I could stop in. We had arranged a time and my salesman Nick Imig had the vehicle out front ready for a test drive when I arrived. Nick answered all my questions about the Atlas, he was very knowledgeable about it. Nick gave me a very reasonable price and we arranged to complete the deal in a couple of days.Jacob handled all the paperwork which took no time at all. Nick had the vehicle ready to go and we went over a few final things about the Atlas. He told me to call anytime if I had any further questions. I was impressed by the attentive service and have been extremely pleased with my choice. It is a pleasure to drive. Thanks to all the staff at Boucher VW in Franklin. I told Pat Easterlin what vehicle I had seen in their inventory online and he asked when I could stop in. We had arranged a time and my salesman Nick Imig had the vehicle out front ready for a test drive when I arrived. Nick answered all my questions about the Atlas, he was very knowledgeable about it. Nick gave me a very reasonable price and we arranged to complete the deal in a couple of days.Jacob handled all the paperwork which took no time at all. Nick had the vehicle ready to go and we went over a few final things about the Atlas. He told me to call anytime if I had any further questions. I was impressed by the attentive service and have been extremely pleased with my choice. It is a pleasure to drive. Thanks to all the staff at Boucher VW in Franklin.

Dec 30, 2024

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This is the fourth car purchased at Boucher Volkswagen.

This is the fourth car purchased at Boucher Volkswagen. We love our Tiguans. Jacob was so helpful and patient. He is very knowledgeable and answered all our questions. He helped me set up my dash and phone preferences. The purchase process was easy and fast. Thanks Jacob - we'll be back when our older car goes!! ;). Happy New Year

Oct 19, 2024

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Jacob was great to work with and very helpful in my

Jacob was great to work with and very helpful in my purchase of a new Tiguan. He is very personable and straight forward. He even followed up afterwards to make sure everything is fine and if I had any questions about how to use any of the extras.

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Emmanuel Garcia

Emmanuel Garcia

Service Advisor
Dealership Experience 4 years 2 months
Industry Experience 12 years 4 months
Recent Reviews

Apr 14, 2025

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I always leave this dealership happy.

I always leave this dealership happy. The service is excellent. Fast and reliable. They make everything painless.

Apr 04, 2025

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I recently had the pleasure of visiting the VW dealership

I recently had the pleasure of visiting the VW dealership in Franklin, and I can confidently say it’s one of the best in the state! From start to finish, the experience was top-notch. The staff is incredibly friendly and knowledgeable, and they went above and beyond to make sure I found exactly what I was looking for. The dealership itself is clean, well-organized, and has a great selection of vehicles. If you’re in the market for a new or pre-owned Volkswagen, I highly recommend stopping by this dealership—you won’t be disappointed!

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Dennis Vranic

Dennis Vranic

Sales & Leasing Consultant
Recent Reviews

Apr 04, 2025

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Dennis is a great and patient professional who made me

Dennis is a great and patient professional who made me feel welcomed and understood as I didn't have any idea about cars. I'm more than satisfied with the service provided.

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Andrew Hubbell

Andrew Hubbell

Service Express Writer
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