Open Today Sales: 9 AM-8 PMOpen Today Service: 8 AM-6 PM
I dealt with Kal for the sale of my vehicle. He was very easy to work with. Clear communication and not high pressure.
Beautiful dealership. Nice inventory. Well priced. Easy to work with.
Great customer service from Both Nick and Fran
I had been contemplating purchasing a new Atlas for several months before finally doing it. When I finally got serious about buying, Kal at Boucher was who I got connected with. He was very responsive to all of my questions over the course of a few weeks and also very patient in allowing me time to make up my mind, as I was indecisive for awhile. Ultimately, when we went into the dealership to discuss the purchase of an Atlas, he was very knowledgeable and personable. No high pressure. I ended up purchasing a different Atlas than the one I ... Read More Full review text opened.Google - Nov 3, 2026
I had been contemplating purchasing a new Atlas for several months before finally doing it. When I finally got serious about buying, Kal at Boucher was who I got connected with. He was very responsive to all of my questions over the course of a few weeks and also very patient in allowing me time to make up my mind, as I was indecisive for awhile. Ultimately, when we went into the dealership to discuss the purchase of an Atlas, he was very knowledgeable and personable. No high pressure. I ended up purchasing a different Atlas than the one I originally went in to discuss, but I am so happy I did. Love the vehicle and overall it was a great experience! Kal was great to work with and I would recommend him and this dealership to anyone in the market for a VW.
Anthony was incredibly great to work with and was super accommodating to our needs through every step of the process. Him and his dealership went above and beyond to find us the exact car that we were looking for including personally going to a neighboring dealership to drive us back the car that we wanted with only a few hours turn around. We can’t say enough good things about our experience, and would highly recommend searching out Anthony for to make you feel comfortable through such a big decision!
My check engine light came on while driving solo to WI from MN. I called around to see if I could get in anywhere ASAP (with not much luck) I then spoke with Matt who was so kind and helpful. He verified he had the parts in stock and squeezed me in so I could be on my way home, and even got my car done in the early afternoon so I could hit the road sooner. So very grateful for the service I received. Highly recommended
Omg it was so easy and fast I told all my friends and family about this amazing place
Excellent service and made the car buying experience quick. The entire team took great care of us.
Boucher made my trade in smooth and straightforward. They gave competitive pricing and helped find exactly what I was looking for. Kal was friendly, informative, and not pushy. Would happily recommend them to anyone!
Very nice helpful people their willing to help with whatever needs or questions that you may have they go over all of it in good detail
Dealership was clean, efficient, teansparent. We were helped promptly and the purchase process itself was comparitively quick.
Very positive and help from sales to funance A very good exlerience I will be back
My experience was great loving my truck.
Salesperson Michael Tillman was friendly, attentive and his follow-up was great. He was able to meet our expectations and we drove home with our new 2026 VW Atlas!
Anthony provided us with a great experience. He was patient, helpful, and took the time to walk us through all the available options. We really appreciated his excellent customer service.
Great sales and financial staff.
And the saga continues. I'm back with an exciting update to my previous review, from about two months ago.
Had the screen relay replaced (this is why the screen was "dead" per my previous review). But since then the screen froze and restarted several times...here we go again. Last week the check engine light came on. It turns out the emission system leak detection pump needed to be replaced. Of course this was covered by VW because they are aware of this problem, it must be bad enough so they have an extended warranty on it ... Read More Full review text opened.Google - Oct 10, 2026
And the saga continues. I'm back with an exciting update to my previous review, from about two months ago.
Had the screen relay replaced (this is why the screen was "dead" per my previous review). But since then the screen froze and restarted several times...here we go again. Last week the check engine light came on. It turns out the emission system leak detection pump needed to be replaced. Of course this was covered by VW because they are aware of this problem, it must be bad enough so they have an extended warranty on it that you don't even have to purchase.
One day before the appointment for the check engine light, the low oil lamp came on....YET AGAIN, 5.5 months and 5K miles ahead of the next scheduled oil change. We've raised this issue with the dealership service team at least 5 times at this point but they always said ohh that's normal for a VW according to their guidelines. If it was so normal, then why don't they have different timeframes for oil changes? They once did an oil consumption test and apparently didn't find anything. So, this morning we mentioned the low oil lamp and they said they would look into it and boy did they. After a little digging, which required opening the engine (I think), they found that some cylinder head plus gaskets and hardware needs to be replaced, only a minor estimate of $5,473.13!!!!! We asked them why they didn't check this all the other times we reported the oil consumption issue the answer in so few words was VOLKSWAGEN TELLS US NOT TO...but now that your car is over 50K miles and the warranty no longer covers this AND THE EXTENDED WARRANTY THAT YOU PURCHASED DOESN'T COVER IT EITHER we will dig a little deeper and will happily fix it for you for $5.5K. How nice of them?!
We take our cars to these dealerships thinking we will get the best service there, you trust they will check everything they need to. That is definitely not the case. I am not a mechanic, how was I suppose to know that I should request that they open the engine and look at these cylinder heads and gaskets and hardware.
I get it, I did this to myself by buying a VW, but I just did not expect all of this...I would not recommend a VOLKSWAGEN vehicle to anyone.
I had a great experience. Joe was excellent to work with. Everyone did exactly what they said they would do! A very pleasant place. I highly recommend!
Michael was professional and welcoming from the beginning introductions. He actively listened and followed up with us appropriately. He was courteous and upfront. I’d plan to purchase another vehicle from Michael when the need arises. Thank you Michael.
I was well welcomed and given an opportunity to interact with the car before the lease
**1 stars — Disappointing service and warranty runaround** UPDATE TRIED GETTING A RENTAL FROM ONE OF THE OTHER LOCATIONS, NOPE WORKS NOT GETTING DONE THERE SO NO RENTAL .
I bought my car here during COVID because they weren't adding extra fees, which seemed like a good deal at the time. Looking back, it wasn't worth it.
My purchase included four oil changes. The one time I used one, it was a hassle just to get an appointment scheduled, and when I finally came in, I was told I didn't need one yet. The experience was bad enough that I ... Read More Full review text opened.Google - Oct 3, 2026
**1 stars — Disappointing service and warranty runaround** UPDATE TRIED GETTING A RENTAL FROM ONE OF THE OTHER LOCATIONS, NOPE WORKS NOT GETTING DONE THERE SO NO RENTAL .
I bought my car here during COVID because they weren't adding extra fees, which seemed like a good deal at the time. Looking back, it wasn't worth it.
My purchase included four oil changes. The one time I used one, it was a hassle just to get an appointment scheduled, and when I finally came in, I was told I didn't need one yet. The experience was bad enough that I never went back.
Recently my transmission started acting up and going into limp mode. I figured I was covered since I bought the Gold extended warranty. When I brought it in, I was told it would be two weeks before anyone could even look at it. I left the car there anyway in case they got to it sooner. They offered a rental for $50 a day, but the person at the counter couldn't tell me whether the warranty would cover it, so I passed rather than risk paying for two or three weeks out of pocket.
After the inspection, they gave me a list of recommended repairs and said only the roughly $2,000 transmission part might be covered. When I read my warranty myself, at least two other items on that list are listed as covered. When I went back today to get a rental, I was told it would be another four or five days before one is available. That puts me at nearly three weeks without a car.
This has been one of the worst dealership experiences I've had. My family and I have bought our cars from Rosen on 27th for the past 20 years, and I wish I had just paid their fees. It would have been a much better experience. If you're considering buying here, especially with an extended warranty, I'd think twice.
Process was easy and employees were great to work with., I will define be back to a Boucher dealership.
Very poor will never go back and buy another vehicle Pushy, poor customer service, do not stand by their vehicles
This is my 4th Atlas I have bought from them in the last 5 years. They are an awesome team! Thanks again Justin, Sean, John, & Phil!
I felt well cared for at the dealership. But it's not right to sell a car that you can't change a tire on. You should have paid to have the locking lugnuts removed.
Everyone involved in the process is knowledgable and kind. They have a way of making me feel comfortable with the process and confident I chose a vehicle that best fits my needs. I would highly recommend the crew over at Boucher VW in Franklin for any of your automotive needs.
Michael Tillman was great - very reasonable and helpful while making the deal.
Sales consultant Kal very professional and friendly. Purchase and follow up with dealership excellent.
Anthony was attentive, really listened to our needs, wants and tried to understand what our future needs and wants would look like too! The finance manger made lending easy to understand and provided lots of options. Will recommend over and over!
Great experience purchasing a car from them. Haidyn, the salesman, was great to work with.
Very easy to work with, efficient with the vehicle buying process, respectful of everyone involved and knowledgeable
Justin was not very helpful and came across short when I came in looking to pick something up. Definitely didn’t feel warm and welcomed by him. He also knocked their own car wash as not being good. Anthony ended up listening and helping. Purchase process from original salesmen was smooth.
Excellent knowledge of the vehicle I was buying, very professional n polite Anthony n the finance person, easy to work with explained everything thoroughly n in layman's terms
Anthony was great to work with! Beautiful car. Fast & easy transaction. Very happy.
Working with VW of Franklin was an amazing experience. Hayden and Phillip took great care of me throughout the entire process. The team was very friendly and made buying a car super easy!
Car is crap and so is the service. I would not recommend Volkswagen to anyone, save yourself the headache and money. Bought a BRAND NEW Tiguan SE R line in 2022. Had the steering wheel replaced twice. The second time I had to bring it in multiple times and push to have them resolve the issue. The low oil lamp frequently turns on, well before it is “supposedly” due for an oil change. They will give you some standard generic response as to why instead of changing their guidelines for when to get an oil change or admitting the cars burn ... Read More Full review text opened.Google - Aug 5, 2026
Car is crap and so is the service. I would not recommend Volkswagen to anyone, save yourself the headache and money. Bought a BRAND NEW Tiguan SE R line in 2022. Had the steering wheel replaced twice. The second time I had to bring it in multiple times and push to have them resolve the issue. The low oil lamp frequently turns on, well before it is “supposedly” due for an oil change. They will give you some standard generic response as to why instead of changing their guidelines for when to get an oil change or admitting the cars burn oil which, I'm not mechanic, but it can't be a good thing.The car is super glitchy, we reported several issues with the monitor/display. Since day 1 we had issues with car play...GPS not working, music won't play when cord is connected, etc. but they just would make up excuses, blaming the cord or the phone. The monitor has gone dark multiple times and now, at just over 51k miles, when the manufacturers warranty has conveniently expired, the monitor is dead. It took over a week for them to take a look at it and now it apparently isn't covered under the extended warranty, it's going to take over a month to get the part in and it costs over $1K!! In the meantime, no music, no phone, no maps, no carplay. Really?!?! On a 4 year old car. This is just unheard of...the issues we've had with this car in such a short time...and so the money pit begins. The service and management team is condescending, too. No one should have to put up with this.
Great experience and the best customer service across the board! I will go back on my next car purchase!
every one treated my wife very nice, especially Anthony , he explained what different things we needed to know
The best experience from start to finish I had ever received. Will be back to buy more in the future.
Michael Tillmann provided outstanding service throughout the entire process. He was professional, knowledgeable, and always willing to help with any questions we had. His guidance made everything much easier, and we truly appreciated his honesty and attention to detail. I highly recommend Michael to anyone looking for a reliable and professional experience. Thank you for your excellent work!
Enjoyed working with Kal at Boucher VW. Majority of contact was through texting with phone calls too. He is very knowledgeable and was responsive to my questions. We settled on price over phone and when came to pickup vehicle it was ready to go. I like the transparency and he delivered.
If I could give zero stars, I would! They tried to charge me for a new cabin filter and oil change despite my refusing those services, since I had already had those services performed less than 2 weeks before! Real shame they chose to try to pull shady dealings with the sister of a mechanic, who is also in the market for a second VW in less than a month.
My experience was very good. Everyone was friendly and helpful, and the process was easy and smooth.
Purchased a new car at this dealership as guided by Kal Hassan. Great experience! Treated fairly from the start, no games, and even had team present me with a lower price, when they figured out a way to provide it. Highly recommend.
FABULOUS! They made the whole process a breeze. I would highly recommend this dealership to family and friends.
Very positive. Friendly, knowledgeable and didn't try to over sell me I would highly recommend them
Knowledgeable, flexible, available He created a low stress buying experience that didnt feel pushy, took my knowledge into account, and worked to get me the best deal available for financing
Just completed my purchase w John on my 2026 atlas R line. Hands down would work w him again. After 6 months of shopping for the right vehicle he beat a competitor price which was also great!!! He was patient in buy buying timeline and got any information I requested. From my first question to my last signature I the finance office 5 stars. He came in on his day off for my delivery as I came from Appleton. Also took the time to go over the features in detail before we headed back home! Thank you John for your patience w my ... Read More Full review text opened.Google - Jul 3, 2026
Just completed my purchase w John on my 2026 atlas R line. Hands down would work w him again. After 6 months of shopping for the right vehicle he beat a competitor price which was also great!!! He was patient in buy buying timeline and got any information I requested. From my first question to my last signature I the finance office 5 stars. He came in on his day off for my delivery as I came from Appleton. Also took the time to go over the features in detail before we headed back home! Thank you John for your patience w my purchase and going out of your way to answer every question I asked!!!!
Boucher Volkswagen of Franklin was amazing to work with on the purchase of my 2026 Tiguan SEL R-line Turbo! They were friendly, answered all my questions and did not over-sell. Thank you Kal Hassan!
Great people here! Would recommend buying a car with Boucher VW, the people are super nice and helpful and don’t play games, great experience 10/10!
Andrew was excellent to work with. Very knowledgeable on the vehicle we bought. He came in on his off day when we took delivery. Spent an incredible about of time with us going through the vehicle. If I have any questions on how something works Andrew is the man. Hardly any miles on my Tiguan to rate it.
A great first time experience. I initiated the relationship over cargurus.com and Kal reached out immediately and had the vehicle ready for me to test drive when I arrived. The finance aspect of it with Fran went very smoothly as well.
Such a great experience with this dealership! Anthony in sales was awesome to work with and got us a great deal on a Tiguan loaded with features. He was super efficient and helpful and Luis in finance also made it a seamless process. I highly recommend Anthony, Luis, and Boucher VW! Thank you guys!
Anthony was great!! Drove several cars with him. Took my daughter out and showed her all the features of the car and set her up on all the apps and CarPlay. Great experience beginning to end!
Efficient, Kind, Funny, Smart Great experience, very efficient, very friendly, very kind, funny guys, broke everything down so it was easy for me to understand every step of the way!
Amazing and caring They were able to accommodate my needs and get me into a vehicle that lowered my monthly payments
I don't know how Justin Zantow was .otherwise excellent. Overall a great experience. Im now a VW fan boy.
Works fast and gets to the point Very nice and helpful in showing how to use the car's features
I traded in my Toyota Highlander for a 2024 Atlas. They did a great job staying late to help us get a deal done quick on a weekend, but their attention to detail and cleanliness was so far below an acceptable standard, that I can’t rate them low enough. Our new vehicle was dirty, had an odor and had to return to the dealership twice to get cleaned. Serious safety issue with the cruise control buttons being stuck due to some type of previous spill that was not cleaned properly.
Nick covered every step of the way a customer would need. I merely inquired about a vehicle I was very interested in on line on your web and was concerned if it was still available. Within minutes Nick called me. The vehicle was still available . He took it from there. Set up an appointment right away. Spent plenty of time with me at his desk. Offered to let me have whatever experience I needed. All for a 8.9 used vehicle. Nick offered every convenience, food drink, ride, drive. Non of which was necessary. I just wanted to get my hands on ... Read More Full review text opened.DealerRater - May 16, 2026
Nick covered every step of the way a customer would need. I merely inquired about a vehicle I was very interested in on line on your web and was concerned if it was still available. Within minutes Nick called me. The vehicle was still available . He took it from there. Set up an appointment right away. Spent plenty of time with me at his desk. Offered to let me have whatever experience I needed. All for a 8.9 used vehicle. Nick offered every convenience, food drink, ride, drive. Non of which was necessary. I just wanted to get my hands on this beautiful 2014 Ford Fusion to replace my fiancée's that I had damaged. Nick made it happen A to Z Gassed up, immaculate and ready for me and a friend who also just bought a used Chevy HHR in IL. for delivery. Let ua look it over in the service garage as promised. My fiance was amazed his damaged car was replaced. Same year make and model, even similar color and mileage BUT! looking like brand new. THANK YOU NICK!!
I’ve been bringing my car here since I bought it a few years ago. Shop prices are insane but the work is good. Reason for two stars is VW does not stand behind their parts. I bought two new CV axles in 11/24 and installed them 01/25. I had 97k miles when they were installed and the axle boot failed at 102k miles. Called parts and they won’t do anything because it’s been over a year. Customer loyalty means nothing I guess. I’ve spent thousands here between service and parts. What a back stab.
Very professional and friendly. My sales guy was excellent. I also like Gordie. I feel like he rides with me every mile.
Everything was fast and smooth! The car was ready for the test drive and all paperwork was ready to go.
I reached out online to see what Atlas' were available. Kal was my salesperson and he was great!
No. It was very easy to work with all that were involved. I am out.
Anthony was very helpful, applied no pressure, and was incredibly informative. He was able to answer all of our questions, took the time to show us everything about the car, and made the buying process easy.
There wasn't a lot of hassles. There was no pressure to use their financing and everything went rather smoothly.
Boucher VW is amazing, they got the best cars Deals in area, very good customer service, the sales man Anthony helped us to know all vehicle features, the price we got for Atlas unbeatable. I had the same good experience with Boucher nissan before, keep going good job.
I have taken my two Volkswagens here for regular service and maintenance for the better part of a decade. My most recent visit was due to my Tiguan running rough. Had it towed to Boucher and after having it for several days they diagnosed it with a timing chain issue and quoted minimum $5000 for the service with the caveat that they didn’t even know if it would fix the issue. I turned down having the service performed as the car had under 90k miles on it. Had it towed to a reputable import shop that specializes in VWs and ... Read More Full review text opened.Google - Apr 18, 2026
I have taken my two Volkswagens here for regular service and maintenance for the better part of a decade. My most recent visit was due to my Tiguan running rough. Had it towed to Boucher and after having it for several days they diagnosed it with a timing chain issue and quoted minimum $5000 for the service with the caveat that they didn’t even know if it would fix the issue. I turned down having the service performed as the car had under 90k miles on it. Had it towed to a reputable import shop that specializes in VWs and they said Boucher completely misdiagnosed the issue. They performed a carbon cleaning, replaced a sensor that had fallen apart, and replaced some seals/gaskets. Under $1000 total and no more check engine light for two months. So tell me don’t you think the Volkswagen certified mechanics should be able to tell what is wrong with a vehicle? Paid $200 for the Tiguan to be misdiagnosed at Boucher and if I was dumber could have potentially been out $5k for a service that wasn’t even necessary. Extremely disappointing and won’t recommend Boucher to anyone after purchasing multiple vehicles from Boucher dealers and taking them to get serviced at said dealers. Stay away.
I bought a brand new VW Atlas from this dealership, Never got chance to see or check the vehicle prior the purchase and was not important to me beside the mileage because i already test drive it in different dealership but the vehicle was at 21 miles so i let it go. When i got to this dealership and waiting to check the vehicle they claimed there is no time and when i asked about the mileage on the vehicle which is the only thing i really care about beside i know the trim level and it’s brand new, they ... Read More Full review text opened.Google - Apr 16, 2026
I bought a brand new VW Atlas from this dealership, Never got chance to see or check the vehicle prior the purchase and was not important to me beside the mileage because i already test drive it in different dealership but the vehicle was at 21 miles so i let it go. When i got to this dealership and waiting to check the vehicle they claimed there is no time and when i asked about the mileage on the vehicle which is the only thing i really care about beside i know the trim level and it’s brand new, they told me it’s brand new and must be 10-15 miles on it, but guess what it was 340 miles on it and there where no excuse about misleading me and cheating to make the sale, I found out after get home because the care was for my wife and never get in it before signing the paperwork. this was my third vehicle i purchased from this company in the past five years and will be the last one for sure and never take any vehicle of my family members to this company group for service rather than purchase.
The frustration I had ruined my cheers for the purchase and wake me up all night.
Smooth and easy going As a three time repeat customer they accommodated my interests and needs with a new vehicle
I brought my 2019 VOLKSWAGEN TIGUAN to Boucher Volkswagen of Franklin, for a diagnostic test for a faulty sensor. After waiting 2 hours, my sensors were fixed and i was ready to go. As I started to drive my vehicle home, I discovered a close to 6 inch crack in the upper right hand corner of my windshield that was not there when I brought it in for service.
I immediately turned around in the parking lot and brought it to their attention, Matt Larsen the Service Manager, immediately stated " we didnt do work on your windshield"
However, I have video ... Read More Full review text opened.Google - Mar 20, 2026
I brought my 2019 VOLKSWAGEN TIGUAN to Boucher Volkswagen of Franklin, for a diagnostic test for a faulty sensor. After waiting 2 hours, my sensors were fixed and i was ready to go. As I started to drive my vehicle home, I discovered a close to 6 inch crack in the upper right hand corner of my windshield that was not there when I brought it in for service.
I immediately turned around in the parking lot and brought it to their attention, Matt Larsen the Service Manager, immediately stated " we didnt do work on your windshield"
However, I have video that was sent to me with my hood up, so they did do work in the front of my car. I pointed this out. They looked closer and immediately blamed a 'stress fracture' and told me to call my insurance, that there was nothing they could/would do. Matt was adamant that there was no point of contact. However, the technician did drive my car at some point, they admitted, because i pointed out my sunshade was pulled closed.
After a phone call to his manager. We were quoted $ 1000.00 to replace the windshield and they would cover 1/2.
The car was in their possession when this happened. They refused to take any responsibility. We trusted this dealership and their service department for over 15 years and now we are faced with repair costs for their negligence ( also important to note, we did contact our insurance and we have a $1000.00 deductible).
We also reached out for another quote and were quoted by safelight $490.00.
We will not be giving any more service to Boucher Volkswagen Franklin. SAFELIGHT took care of us immediately and DID see a point of contact and claim it was NOT a stress fracture .
Take pictures and videos of your vehicle before leaving your car here or anywhere for service. Lesson learned the hard way.
Straightforward and easy. No junk fees, low pressure and transparent pricing. Best dealership experience I've had
Kal was a patient and knowledgeable salesman who answered our questions efficiently and helped us find the car we needed. He’s friendly and responsive and provided options in a peaceful way. He’s chill and easy to work with. We like VW’s and it’s the second car we’ve purchased at Boucher Franklin.
Very nice dealership- great people to work with. Nice product and friendly customer service and care
Little overpriced but the quality of service and respect for my time make it a comfortable place to do business
We had the best experience today. Anthony was very helpful and helped us find a great car!
Anthony was beyond helpful. He is a polite and well spoken salesman. If we ever need another car we would gladly go back to anthony. Philip was the finance gentleman who helped us finalize our purchase. he was as helpful, genuine, and nice as anthony. everyone we spoke to and worked with were great. it was a very smooth process. I would recommend this dealer to others.
My experience was stress free and smooth as butter! Anthony assured I understood the entire process, communicated very well,professional, and had patience with me. You ROCK! Anthony was just as excited as I was. Fran in the finance department ROCK as well.
I would absolutely recommend Kal Hassan and Boucher Volkswagen of Franklin to anyone looking for a great car-buying experience.
We had a great buying experiencing with Anthony. The process was smooth and everyone was helpful and respectful.
Not even 1 month into owning a 2026 Tiguan our turbo system has to be replaced with no known ETA. Parts are on back order. Buyers beware. First Volkswagen but may be our last especially with having issues this early on.
Terrible Hard to work with Incorrect paper work Shouldn't be this hard to purchase a car
They had been super helpful and all very nice. We had a 2 hour drive and they definitely made it worth it. Ty was also very nice and honestly a really great sales person, prior to me driving there Ty sent me a video and answered all of my questions.
Good experience- not pressured Anthony answered my questions and was very informative. He didn't put any pressure on me.
I had an amazing experience purchasing a car, no hassle. Kal Hassan helped me with everything I wanted and still helps me afterwards if I need any help or any questions. He gets back to me right away. He has a great personality. Thank you Kal Hassan.
Great experience, was quick and easy! I have been coming to VW Franklin for over 10 years now - never had anything less than excellence.
Anthony and Philip were so helpful. My husband and I had a great experience. We love our new VW Taos!
I had a great experience buying a new Tiguan from Boucher! Anthony and Phil were great and made the process smooth and painless! They have a no pressure approach which is a nice change when car shopping! I’d definitely recommend Boucher if you’re in the market for a Volkswagen.
