Get 4.9% APR on the 2023 Atlas and Atlas Cross Sport

4.9% financing on gas SUVs (up to 72 months on Atlas and Atlas Cross Sport). $7500 Lease rebate still available on ID.4. This applies to VIN #1V2LP2CAXPC534705 & #3VVRB7AX4PM052729. Offer expires 3/31/23. $2,999 down payment plus tax, first payment, title and service fee to well-qualified buyers.

Customer Testimonials

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Google Mar 29, 2023

Everything was great thank you!

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Google Mar 28, 2023

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Google Mar 27, 2023

Love the new video walkthrough during the repair work. A little more volume and slower review would be great for the future.

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Cars Mar 24, 2023

Michael T is a great asset to the dealership. He is both straightforward and thorough in his knowledge of different vehicles. He made it easy to find the perfect car and went above and beyond to get it from another dealer. If you want to buy from someone honest and upfront about the car buying process who will also walk you through every step and help you figure out exactly what you want then go talk to Mike T! Even the finance department is super easy to work with and you aren’t in there for hours going through a ...

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DealerRater Mar 24, 2023

great customer service friendly answer all my questions great job easy experience love my new taos

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Google Mar 24, 2023

Amazing service, Jason is the best! Great to work with, I was kept informed through out the repair

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Google Mar 24, 2023

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Google Mar 23, 2023

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Cars Mar 23, 2023

No high pressure sales tactics, straight forward and honest. Our sales guy was very personable and pleasant to deal with. I would recommend this dealership.

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Google Mar 23, 2023

Very pleasant buying experience, our salesman John Huey was very straight forward, no sales gimmicks or high pressure sales tactics.

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DealerRater Mar 22, 2023

I thought the video supplied of my car service was awesome. I have always treasured you service to customers. Well done

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DealerRater Mar 22, 2023

Always an easy and great experience with all the staff at Boucher VW ! We will be back !

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Google Mar 21, 2023

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DealerRater Mar 21, 2023

Very good service from the moment i arrives, they take good care and the work was excellent.

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Google Mar 21, 2023

I had a great experience purchasing my first car with Boucher. I got a really nice Hyundai Elantra with low miles for a great price. Mike Streff was a nice enough salesman, and Phillip Bergman was really funny and made me feel comfortable with a big purchase. They also helped me with the financing and got me a really great deal.

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Google Mar 19, 2023

Everything was smooth from start to finish. Tony was very knowledgeable and responsive and did an excellent job during the transaction.

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DealerRater Mar 19, 2023

Best vehicle purchase transaction ever. Dealerships was very good to work with and took care of all of my needs. Transaction was timely and Tony was excellent!

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Google Mar 18, 2023

Boucher VW always gives me information about what they are doing, as well as what additional repairs need to be done...I really appreciate it..

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Facebook Mar 18, 2023

I've been doing business with Boucher VW since 2010. From the sales department to the service department I've always found them to be a very knowledgeable, courteous and value based dealership.

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DealerRater Mar 17, 2023

Great service. Great customer service. Had the vehicle ready when promised. Will drive the extra miles to have service completed there again.

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DealerRater Mar 17, 2023

Always impressed with the service received or questions asked an answered in regards to my 2021 Tiguan.

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Google Mar 13, 2023

Didn't have any expectations and was completely impressed with the service - very detailed and customer oriented.

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Google Mar 13, 2023

Excellent experience.

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DealerRater Mar 13, 2023

This is by far one of the best dealerships we have ever dealt with. From Nick Imig to Patrick Easterland, you could not ask for a better experience. We will continue to buy and service our cars there.

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DealerRater Mar 10, 2023

Excellent service department! Dave is a great advisor. Always pleasant and professional. They do great work here.

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Google Mar 10, 2023

Always quick and easy. Only downside with my last visit was they did not give the the 99 dollar oil change and tire rotation like my 2 previous visits. Would still highly recommend.

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DealerRater Mar 9, 2023

This is my second visit with them and it was pleasant as always! I will deal with them as long as they are open. Anthony aka tony is my favorite sales person! Always gets me exactly what I want! So thank you for such a great experience

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Facebook Mar 9, 2023

Always great customer service! Outstanding team all the way around. Like the video we received when vehicle first taken it. Transparency is great! Keep up the good work!

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Facebook Mar 6, 2023

Boucher Auto group was easy to work with, patient with my needs, kept me up to date with relevant information, not pushy. Justin Zantow and Anthony McBain are awesome! Thank you so much, love my new Jetta!

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DealerRater Mar 6, 2023

Excellent service, response time, helpful, easy to work with. I love my new Jetta and dealing with Boucher Auto Group. Sales people top notch as well as maintenance department. I've been very happy with all of my dealings with Boucher.

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Facebook Mar 5, 2023

Bought our 4th car from Boucher VW today and the place is just the best. So easy to work with, and just an all around great deal on our new car. Nick, Pat and business office are the best. Will buy all of our cars from them.

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Facebook Mar 3, 2023

Boucher VW in Franklin was very professional. They made a video of the concerns on my 2013 Golf with over 300k miles on it. They narrated the areas as they showed me the parts that needed replacement. I'm pretty visual so that really helped me to understand and also was perfect to forward to my husband. I would recommend their service dept.

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Google Mar 3, 2023

Jacob in express service was extremely helpful and my tire repair was handled very good

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DealerRater Mar 2, 2023

The service and everything was great. Jason, the service desk attendant, is super great and makes things quick and easy. Please extend my appreciation to him.

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DealerRater Mar 1, 2023

Everything went well and very timely handling some normal maintenance and a common TDI check engine light.

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DealerRater Feb 28, 2023

I feel amazing with my new car! Employees were very professional and helpful with me. Thanks

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DealerRater Feb 25, 2023

This was our third car purchased from Boucher with Anthony as our sales rep. Highly recommend Anthony to anyone interested in a VW. The overall transaction went very smoothly and Gregory in Finance assisted greatly.

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DealerRater Feb 24, 2023

Really great car purchase experience. Luis was extremely helpful knowledgeable and friendly. Best car purchase experience this far

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DealerRater Feb 23, 2023

Great atmosphere with friendly staff and quick turnaround service. It’s nice to have amenities as well.

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DealerRater Feb 23, 2023

Boucher consistently provides excellent service for my 2017 VW. I wouldn’t think of taking it elsewhere. They are also innovating on ways to communicate with their clients to ensure they understand what’s been done (loved the video!). Great, friendly people. Thank you Boucher!

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Facebook Feb 22, 2023

Very good service, polite reps, will continue to have my Beetle repaired there.

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Google Feb 21, 2023

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Facebook Feb 21, 2023

we were very pleased with the service and people that work there.

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Facebook Feb 19, 2023

The service department at Boucher Volkswagen of Franklin is amazing! Courtesy, friendly and very efficient! I always have amazing service whenever I take my Atlas in for service. I highly recommend them!!

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DealerRater Feb 19, 2023

It was great service department. mechanic changed my display on the front dash which not sure why.

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Google Feb 19, 2023

Great experience. My sales guy Luis was really good. Knows his VW’s and his audience. Very happy

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Google Feb 19, 2023

Great service and friendly staff

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DealerRater Feb 18, 2023

Very personable tried to take care of the problem, but needed a part. They ordered the part and tried to take care of the problem in a timely manner.

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Google Feb 16, 2023

Service Staff always keep me in the loop on repairs and explains why things should be done to keep the car in tip top shape.

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Google Feb 13, 2023

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DealerRater Feb 11, 2023

Easy peasy.... drove in, they got my car in and i was out as soon as it was done. Always good service guys, straight forward, no BS... just get it done and get on with life. How service should be.

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DealerRater Feb 10, 2023

Everyone was very professional, helpful and friendly. Jacob was great to work with! I will definitely be back.

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Google Feb 9, 2023

Awesome! Great service, Luis was a great help. Love my car!

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DealerRater Feb 8, 2023

Service was quick. Staff were polite. Coffee was hot. And got a complimentary car wash.

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DealerRater Feb 6, 2023

making an appointment for an oil change was quick and easy - the staff were very friendly and helpful as well

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Facebook Feb 5, 2023

quick service and nice waiting area

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DealerRater Feb 5, 2023

Incredibly grateful for the service provided. Emmanuel was phenomenal and truly went above and beyond to assist me in my time of crisis. Thank you, thank you, thank you.

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DealerRater Feb 5, 2023

From the moment I walked in everyone was pleasant and informative. I knew how long my service would take and they did a wonderful job. And, they washed my car when they were done! Everything was efficient and well done. I would recommend them to family and friends. Love my VW!

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Facebook Feb 4, 2023

I saw a review on a page about Mrs. Alexander Melissa on how she helps people make money from Crypto trading as well as Stock and Binary options. I decided to contact her and invested as little as $500. To my greatest surprise, I made a profit of $6,800 within 5 days. This is the best investment I've ever had and I'm so grateful to Mrs. Alexander Melissa for helping me manage my trading account. For those of you looking for a good way to invest your money, then I urge you to invest in Crypto. Mrs. Alexander Melissa is the ...

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Google Feb 2, 2023

This was the best experience I have ever had with getting service done to my car. The team got me in quickly, the were efficient and understanding about what needed to be done with my vehicle, the lounge was extremely welcoming and comfy, and I got out within an hour. Best experience and so happy with how everything turned out. Will certainly be a customer for the long term.

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DealerRater Feb 1, 2023

My contact person was very nice, I also liked that contact person kept in touch with me via text, perfect!!!!

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DealerRater Feb 1, 2023

I do not want to give less than 5 stars, because Jacob was outstanding from start to finish. Also, Mike Streff realized that I had nowhere to plug in to get some work done while I waited and offered up an empty sales desk, which was clutch. But I do want to mention that my seat got stained while at the shop. I brought it back when I realized it and thought it was cleaned, but it looks worse than it did after it got stained. Now I have to take it in to get detailed and spend even more money. ...

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DealerRater Jan 26, 2023

Great service from the moment we walked in. Thorough and informative on all service issues - and a comfortable wait as well.

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DealerRater Jan 25, 2023

Great experience with my new Atlas CrossSport! Mike Streff was great to work with. North the sales and finance experiences were quick and transparent.

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Google Jan 24, 2023

The service staff were polite & competent. They got me in and out as quickly as they could.

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Google Jan 23, 2023

We had a really great experience here! First time getting our son’s VW golf serviced. His passenger side mirror needed a quick repair. Emmanuel “Manny” was very kind and helpful and able to schedule us the very next morning. All parts were available so no need to wait for an order. Chuck did the repair work and it looks perfect! The cap of the mirror was able to be reused saving us a bunch of money. An unknown recall was also fixed on the shift cover trim and a multi point inspection completed. We felt like the car was ...

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Facebook Jan 20, 2023

Jacob did an excellent job in detailing out what needed to be done to my vehicle. he also let me know the safety report on my vehicle once they finished servicing it. Thanks for a job well done Jacob!

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DealerRater Jan 19, 2023

I always use Franklin VW for service. I have never been disappointed. I drive from Waukesha to Franklin because they are that good!!!

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Google Jan 19, 2023

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Google Jan 19, 2023

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Google Jan 13, 2023

Just leased a new Cross Sport and was able to turn in my existing Atlas lease early. It was a super easy process! I couldn't have been happier with the process.

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Google Jan 12, 2023

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DealerRater Jan 10, 2023

Boucher VW was super easy to deal with. I saw a listing online, reached out, and Nick reached out to me right away. The whole process was smooth, and Nick made everything as easy as possible for me. Very satisfied with the entire experience, and will they will 100% be the first place I look in the future.

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Google Jan 10, 2023

Oil change and tire rotation was very efficient. Was done in 30 minutes.

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Google Jan 10, 2023

5th auto from this dealership. Their main competitor for the same vehicle is not as easy to work with. We also like that they are a stand alone Volkswagen dealership so Volkswagen is their speciality and it seems they have more purchase options in stock to either view, test, or buy.

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Google Jan 5, 2023

VW Boucher did a great job on my 2016 Jetta, which is still running perfect.

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Google Jan 4, 2023

Recently purchased a new Taos from this dealership. My first ever Volkswagen purchase and first ever from a Boucher group dealership. At the time of our first visit they had several SUV's in stock and we test drove a Taos and a Tiguan, preferring the Taos. We then decided on a color (red) and model (SE). None were currently available but our sales person, Joe Kryszewski, put us on a list (at no charge - some dealers were requiring a refundable deposit) to be called when one was headed their way. About a week later, a dealership representative called ...

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DealerRater Jan 3, 2023

With being new to the area it was less stressful knowing Anthony, Greg and Troy all went above and beyond to help me find the right vehicle (with everything I wanted), without breaking my bank account! Then when I needed to visit the service area a few days after picking it up, Emmanuel was very helpful also. Grateful to start 2023 in good hands! 🙂

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Google Jan 2, 2023

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Google Jan 2, 2023

This is the third vehicle I have purchased from Boucher VW of Franklin. I appreciate how responsive the dealership team has been throughout the sales process. Michael Tillman was straight forward and very knowledgeable of the nuances of the different years of Volkswagen I was purchasing.

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Google Dec 31, 2022

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Google Dec 31, 2022

Dropped car off for TPMS software update the evening before my appointment. Received a text and e-mail advising of completion the next morning (12/26/2022). Picked up later that morning, freshly washed!

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DealerRater Dec 30, 2022

Boucher Volkswagen marketplace or Franklin. Had Friendly and honest service! It was worth the little extra drive to service my car. Thank you

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Facebook Dec 29, 2022

friendly staff..great service always on time appointments...love the car wash with each visit

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DealerRater Dec 29, 2022

Took care of my recall, oil change and tire rotation. Finished 30 minutes earlier than estimated time, even after three power outages. Great job.

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DealerRater Dec 29, 2022

Emmanuel and Jason in the service center were fantastic. I was talked through all of what was needed and given pros/cons to help make a decision. They took extra care in making sure I had what I needed in a timely manner. Great service and I’d highly recommend!

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Google Dec 28, 2022

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DealerRater Dec 23, 2022

I was fortunate enough to interact with the same person in the service center when I called to make my appointment and ask a few questions, when I dropped the car off and when I picked it up: Emmanual Garcia. He could not have been nicer, more helpful, or more professional. I would not hesitate to return to or recommend this dealership.

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DealerRater Dec 21, 2022

Top notch service, everything was ready to install, in and out in under an hour.

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Google Dec 20, 2022

The team was efficient, communicative, helpful and friendly. The repairs were made in a timely manner. A service loaner was provided when additional parts needed to be ordered to complete the repairs.

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Google Dec 19, 2022

I dropped my vehicle off for a standard oil change and general check up. The team went above and beyond to close out all open VW recall items, and update me with the status of a part it is waiting on to perform the last close out. All of this was done with great communication and no negative impact to my experiences.

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DealerRater Dec 17, 2022

Dealers' service department was thorough and resolved our issue quickly. They provided a no-charge loaner when they wanted to keep the car overnight to make sure it was fixed.

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Google Dec 16, 2022

Just an oil change without an appointment and was done in just over 30 minutes. Wonderful.

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DealerRater Dec 15, 2022

Courteous, fast,suggested needing additional information and pricing friendly and respectful and comfortable wait area

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Google Dec 13, 2022

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Google Dec 12, 2022

The buying process was so easy and not pushy at all. Nick was awesome to work with!

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DealerRater Dec 10, 2022

Friendly, knowledgeable and fast. I trust them to do the right thing for my first model Atlas.

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Google Dec 9, 2022

Always friendly, always helpful.

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Google Dec 6, 2022

I had such a wonderful car buying experience at Boucher Franklin! Nick was so helpful and made the process a breeze. Couldn’t be more pleased with my new Tiguan!

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DealerRater Dec 6, 2022

I had a wonderful experience at Boucher. I scheduled a test drive to replace my old car and was so pleased with the service I received. Nick was extremely helpful and made the car buying process a breeze. I couldn’t be happier with my new car. I would highly recommend Boucher!

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Dealer Info

Phone Numbers:Sales Hours:
  • Mon - Fri9:00 AM - 8:00 PM
  • Sat9:00 AM - 5:00 PM
  • SunClosed
Service Hours:
  • Mon - Fri7:00 AM - 6:00 PM
  • Sat8:00 AM - 1:00 PM
  • SunClosed

Find Us

Boucher Volkswagen of Franklin 42.9280617, -88.0492714.