About Us

Open Today! Sales: 9am-7pm Call us at: (414) 338-7945

Boucher began as a family owned business back in 1977, but Gordon F. Boucher began selling cars even earlier than that. He started out as a car salesman for a local Milwaukee dealership in 1956. That experience is what allowed the Boucher family of dealerships to grow. Now we have 18 franchises across southern WI. After all these years, we are still a family-owned enterprise as Gordon’s sons currently are at the helm of Boucher Auto Group. Boucher Volkswagen of Franklin is proud to be a part of this amazing group, and we are ready to prove that we ride with you every mile.

Whether you need a new or used car, Volkswagen service, or just some OEM automotive parts, we are here for you. We are happy to be running a Volkswagen franchise right here in Franklin, and our convenient location allows us to serve all the surrounding areas including Oak Creek, West Allis, New Berlin, Muskego, and of course, Milwaukee. Experience the Boucher difference today! Come to Boucher Volkswagen of Franklin and let us show you everything that we can do to help you get into a great new vehicle.

Welcome to our Volkswagen dealership

A Volkswagen isn’t just a car, it’s a lifestyle. These are fun loving, free living, dream machines. Every VW is infused with something special, from its design to its performance. It’s time for you to try out an icon, and you can do so right here at Boucher Volkswagen of Franklin. We have a huge inventory that includes all the most popular VW models like Atlas, Tiguan, Taos, Jetta, and ID4. It’s time for you to take a ride in an icon. Schedule a VW test drive with Boucher Volkswagen of Franklin today!

We’re here for whatever you need

Not looking for a new car just yet? That’s not a problem. In addition to our new VW inventory, we also have an extensive pre-owned Volkswagen inventory. We even have several WorldAuto Certified Pre-owned Volkswagen models that still come with all the benefits of a factory warranty. In addition to our used VW vehicles, we also have a wide variety of cars, trucks, and SUVs from other manufactures. Check out our pre-owned inventory, and find the car that’s absolutely right for you. No matter what you choose from Boucher Volkswagen of Franklin, new or used, you can be sure that Boucher Volkswagen of Franklin will be here to support you, because we ride with you every mile.

Boucher Volkswagen of Franklin 42.9280617, -88.0492714.