Open Today Sales: 9 AM-8 PMOpen Today Service: 8 AM-6 PM
Welcome to Boucher Volkswagen of Franklin — your full-service destination for new Volkswagen models, pre-owned options, and factory-trained vehicle care. As a locally focused, family-owned dealership that has supported Wisconsin drivers for decades, we combine a modern showroom with a customer-first approach to help you find the right car and keep it performing at its best. Our location along S 108th St makes it straightforward to reach us from West Allis and Franklin, and shoppers coming from near Waukesha, WI can get here quickly via I-43 or Highway 100. Explore a wide selection of Volkswagen vehicles — from smart, efficient sedans like the Jetta to versatile SUVs like the Taos, Tiguan, and Atlas, plus enthusiast favorites such as the Golf GTI and forward-thinking options like the ID.4 EV. Browse online at your pace to compare trims, view photos and specs, check availability, and even begin a factory order tailored to your preferences. If a pre-owned VW is on your list, consider our Certified Pre-Owned selection, which blends value with brand-backed confidence and a comprehensive inspection process. When it is time for service, our certified technicians use genuine Volkswagen parts to help your vehicle deliver the reliability and performance you expect. Throughout your shopping and ownership experience, count on the same thoughtful guidance — clear answers, helpful tools, and attentive care — that make every visit efficient, informative, and comfortable.
Finding a great value on a new Volkswagen should feel simple and straightforward. That is why our team keeps you informed about current specials, rotating incentives, and limited-time opportunities across popular models — from nimble compacts to family-ready SUVs. Whether you are comparing a few trims or ready to zero in on one, we offer a transparent quote process that outlines key details and potential savings without pressure. Start online by checking our Current Offers page, use Shop by Payment to preview options that fit your monthly goals, and tap our Value Your Trade tool to see how your current vehicle’s equity can support your next down payment. When you are ready, request a personalized quote and we will tailor it to your preferred model, mileage needs, and timeline. Shopping near Waukesha, WI? We can streamline the entire experience digitally — from pricing and trade evaluations to paperwork — so you spend less time at the store and more time enjoying your new VW. Boucher Volkswagen of Franklin also welcomes questions about national Volkswagen programs and regional opportunities that may apply to your situation. Because offers can change, our specialists review what is available right now and help you compare scenarios side by side. Expect clear communication, responsive follow-up, and the flexibility to finalize a quote in the way that works best for you — online, over the phone, or here in our showroom.
Our finance center is built to make the next steps as smooth as your test drive. From competitive auto loans to flexible lease plans, we help you weigh options that align with your driving habits, long-term goals, and budget — whether you commute daily, tackle weekend getaways, or plan to keep your vehicle for many years. Begin from home with our secure online application to save time, then use the Payment Calculator to explore different terms and down payment amounts. If you have a vehicle to trade, the Value Your Trade tool gives you a quick estimate that can be applied toward your purchase or lease. Our team works with a network of trusted lenders and can walk you through the differences between buying and leasing, including mileage considerations, equity building, and total cost over time. If you are shopping near Waukesha, WI, we can conduct much of the process digitally and arrange an efficient in-store visit for signatures and delivery. You will also find guidance on protection plans and service options to help you plan ahead with confidence. Above all, our approach centers on clarity — straightforward explanations, prompt answers, and a structure that puts you in control of each decision. When it is time to finalize your plan, Boucher Volkswagen of Franklin ensures you understand every detail so you can drive off with confidence and a plan that fits your life.
Keeping your Volkswagen performing at its best starts with knowledgeable care and the right parts. Our service center is staffed by certified technicians who understand the engineering behind every VW system — from the precision of its brakes and steering to the software and sensors that keep advanced safety features operating as intended. We use genuine Volkswagen parts and recommended fluids, so everything installed is built to fit and tested to last. Routine maintenance is easy to plan online, and our VW Service Xpress lane handles common services — oil changes, tire rotations, battery checks, wiper and filter replacements, and exterior bulb swaps — with swift turnaround and a no-charge multi-point inspection. For drivers who navigate the Milwaukee metro’s busiest routes — including the I-94 corridor, Highway 100, and stop-and-go sections around shopping and business districts — regular brake inspections, alignments, and tire evaluations can help preserve handling and comfort while minimizing uneven wear. If you picked up a nail on a construction detour or noticed a shake after meeting a stubborn pothole, our team can diagnose the issue and recommend the right repair, from a simple balance to a suspension adjustment. For larger jobs like transmission care, electrical diagnostics, or engine repairs, you will receive a clear estimate and consistent updates from start to finish. Schedule the time that works for you, arrive to a professional, well-organized service experience, and leave confident your VW is road-ready.
When you are ready to take the next step — whether that is scheduling a test drive, requesting a personalized quote, applying for financing, ordering parts, or booking service — our team is here to help in the way that is most convenient for you. Reach out online with a quick form or chat, call during business hours, or stop by to speak with a specialist in person. We will match you with a knowledgeable advisor who can answer questions about trims, features, and availability, walk you through financing and lease options, or outline a maintenance plan shaped around your mileage and routine. If you are visiting from the Waukesha area, you will find we are just a short drive along I-43 to Highway 100, making pickup, service visits, and return trips easy to plan into a busy day. Our showroom and service teams coordinate closely, so you receive consistent support from the moment you begin researching to every mile of ownership. If you prefer to do most steps from home, we can provide digital paperwork, remote trade estimates, and timely updates so your in-store time is focused on the fun part — getting familiar with your Volkswagen and taking the keys. Our goal is simple: deliver clear information, responsive communication, and thoughtful guidance so you feel confident at every stage. Contact us today to request more information and let us know how we can tailor your experience to fit your needs.
